Marketing Director

Location: Remote with requirement to travel for business needs. Boulder, CO area preferred

Basic Purpose:

Ready to inspire magical moments of delight through tea? And work with passionate people, an incredible wellbeing portfolio, vibrant artwork and an iconic character? Then come discover the magic of Celestial Seasonings, located in the foothills of Boulder, CO and apply to be our Director, Marketing.

The Director of Marketing leads the development and execution of the brand building and operational plan of an assigned large-scale multi-million-dollar product category, which may contain multiple individual brands. The ideal candidate will drive the strategic direction of the category while leading the marketing and cross functional team to deliver the annual operating plan and marketing agenda. The candidate will have the opportunity to work on an exciting category with tremendous potential for growth. This is a perfect opportunity for a marketer that is passionate about natural brands to make a big impact on our growth agenda.

Tasks are to be completed while maintaining the highest safety and quality standards.

Essential Duties and Responsibilities:

Category Strategy

• Leads Category vision and long-term growth plan, inspiring motivating cross functional team to deliver
• Develops/evolves strategy of assigned brand(s), including brand foundations, brand architecture, and innovation strategy
• Leads team to conduct situation assessments to inform annual planning
• Develops pricing / portfolio architecture
• Uses deep understanding of consumer insights to guide decisions

Business & Marketing Analysis

• Owns the category P&L and provides recommendations to achieve financial goals
• Leads team to manage the brand forecast(s) via IBP/S&OP process, with input from sales, demand planning, operations
• Leads team to analyze & report on current business and brand performance using internal and syndicated quantitative data, and translates implications into plans and forecast
• Identifies key competitive and category trends and makes recommendations to win in market
• Owns marketing budget for assigned category

Brand Equity

• Leads team to develop and execute highly effective and cost-efficient integrated consumer and shopper marketing campaigns
• Provides oversight to integrated agency team
• Develop social media strategy and content creation via internal partners and/or external agencies

Commercial Leadership

• Determines channel strategy and implements distribution plans in partnership with Sales and Operations
• Develops pricing and trade promotion strategies in collaboration with Trade Marketing / Sales / Finance

New and Current Product Development

• Develop innovation strategy and pipeline
• Partners with Innovation and R&D team to generate new and on-trend product ideas that help drive the brand growth agenda and meet financial targets.
• Leads cross functional team to deliver excellence in execution on all innovation & renovation projects via established commercialization process and stage gate governance.
• Collaborates with Sales, Operations and Finance to develop cost structure to meet brand margin and P&L targets
• Manages packing design and ensures brand consistency in collaboration with Quality and R&D

Marketing & Customer Presentations

• Supervises the development of and presents sales materials and marketing presentations to internal sales teams & key customers in support of sales channel activities
• Acts as Company representative for assigned Sales and Retailer brand meetings

Minimum Requirements:

• Minimum ten years' experience in a consumer-packaged goods brand management role or related capacity, across both blue-chip CPG and smaller/entrepreneurial companies

Skills/Knowledge/Abilities:

• Bachelor's degree in Marketing, MBA preferred or equivalent
• Knowledge of the Consumer Product Goods Industry, with understanding of assigned market inclusive of trends, customers, competition, etc.
• Experience with AC Nielsen, Circana and/or SPINS
• Experience leading integrated business planning / S&OP process
• Experience analyzing data & translating to recommendations
• Ability to monitor budgets and report on P/L activity
• Experience launching new products
• Demonstrated project management and leadership skills
• Excellent creative instincts and comfort with visual design
• Previous demonstration of managing marketing mix including digital, social, and shopper marketing
• Experience managing and developing direct reports
• Experience managing external agencies
• Excellent organizational skills, ability to prioritize multiple priorities and strong attention to detail
• Computer skills including MS Office programs such as Outlook, Word, Excel PowerPoint
• Strong interpersonal skills and ability to communicate (verbal/writing) effectively
• Self-motivated and strong analytical / problem solving skills.
• Ability to collaborate at all levels of the organization and across other functional areas
• Ability to maintain a high level of confidentiality

Compensation and Benefits:

• $175,000-$210,000 / year USD (commensurate with experience and location)
• Medical, Prescription, Dental, Vision Coverage
• Flexible spending accounts
• Disability coverage
• Life insurance
• Critical illness and accident insurance
• Legal and identity protection insurance
• Pet insurance
• Employee assistance program
• Commuter benefits
• Tuition assistance
• Adoption assistance
• 401(k)
• PTO
• Parental Leave