Marketing Coordinator

Do you want to work for a Championship organization? We have the job for you! The Miami HEAT Integrated Marketing team is seeking a Marketing Coordinator. This role would be responsible for supporting the Director of Marketing Strategy and the Integrated Marketing Department with any of the day-to-day business and administrative needs. This position will have a strong focus on influencer marketing, taking ownership of that area while also contributing to a wide range of marketing initiatives across the department.

Key Responsibilities:

• Identify, vet, and build relationships with influencers and content creators across platforms (Instagram, TikTok, YouTube, etc.).
• Assist in the development and execution of influencer marketing campaigns to align with brand goals and target audiences.
• Manage influencer outreach, onboarding, communication, and contract coordination.
• Track and coordinate influencer content, deliverables, and posting schedules.
• Ensure all influencer content meets brand guidelines, campaign objectives, and compliance requirements (e.g., FTC disclosures).
• Monitor and report on campaign performance metrics on Julius Works, including engagement, reach, impressions, and ROI.
• Collaborate with internal teams (Digital Ads and Corporate) to align influencer strategies with broader marketing efforts.
• Coordinate product seeding efforts and manage shipping logistics to influencers.
• Stay current on influencer trends, platform algorithm changes, and best practices.
• Support the negotiation of rates and partnership terms under budget mentorship.
• Assist with all influencer events and activations on and off-site
• Act as lead liaison with all influencer event vendors
• Support the Integrated Marketing Department in implementing and coordinating key verticals within the department, including Influencer Marketing, Food & Beverage Marketing, Ticket Marketing, and Arena Marketing.
• Assist in budgeting and tracking marketing expenses to ensure effective allocation of resources
• Collaborate with the Retail Marketing team on department merchandise orders and continuously track inventory
• Own the meeting minutes and action items for each marketing call led by the Director of Marketing Strategy
• Lead in department Wrike Requests and asset distribution when necessary
• Assist the Integrated Marketing Manager in keeping the marketing calendar consistently up to date
• Consistently supervise Monday.com marketing briefs and efforts to ensure all is always up to date

Desired Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Education and/or Experience

A Bachelor of Science in Communication or equivalent experience is helpful. Desire to work in a fast-paced environment, with the ability to work non-traditional hours when needed. Self-starter with excellent organizational skills. Exhibits knowledge of company identity, mission, and goals. Proficiency with Apple Software, Adobe Software, In Design, and Microsoft Office Suite. In-depth knowledge of all social platforms including Instagram, TikTok, Facebook, Twitter, and LinkedIn required.

Skills & Qualifications:

• We seek someone with project management, interpersonal, and campaign administration skills
• We seek someone who has experience in working with high volume, detailed work processes, and deadlines
• We are searching for strong organization, interpersonal, and teamwork skills
• Able to meet tight deadlines and adapt to a fast-paced, fluid environment while balancing multiple tasks at once
• We seek someone with strong attention to detail
• Standout colleague, innovative and creative
• Must be proficient in Microsoft Applications including Word, Excel, and PowerPoint
• Knowledge of Canva and Julius Works (or other influencer tracking platforms)
• Must be available to work nights, weekends, and holidays when vital

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender/gender identity, age, disability, marital status, sexual orientation, pregnancy, genetic information, national origin, citizenship status, veteran status, and any other legally protected status entitled to protection under federal, state, or local anti-discrimination laws. EOE & DFWP.