What are the responsibilities and job description for the Director of Marketing position at The Helper Bees?
Job Type
Full-time
Description
Director of Marketing
Location : Hybrid - Austin, TX
Department : Marketing
The Helper Bees (THB) is seeking a dynamic and results-driven Director of Marketing to lead our marketing strategy and execution. At THB, we empower older adults and their families by providing seamless access to quality, affordable in-home care providers. Named #67 on Forbes' list of America's Best Startup Employers for 2024, our mission is to help people stay home longer through innovative, data-driven solutions that enhance the care experience.
What you'll do :
As Director of Marketing, you will develop and implement comprehensive marketing strategies to drive brand growth, lead generation, and customer engagement. You'll collaborate with senior leadership and cross-functional teams to deliver impactful campaigns, inspire a high-performing marketing team, and amplify our presence in a fast-paced environment.
- Develop and lead strategy : Craft data-driven marketing initiatives that align with THB's business goals and mission.
- Drive brand growth : Elevate THB's brand through strategic messaging, social media, and optimized digital campaigns.
- Enhance digital presence : Oversee a website refresh, manage SEO / SEM efforts, and drive targeted email and social media campaigns.
- Collaborate and align : Partner with sales, product, and customer success teams to ensure cohesive messaging and marketing enablement tools.
- Analyze and optimize : Use performance metrics and A / B testing to refine strategies and maximize ROI.
- Mentor and inspire : Build a culture of accountability, innovation, and results within the marketing team.
Requirements
Who you are :
You are a passionate leader with a proven track record in developing impactful marketing strategies. You thrive in fast-paced environments, bring a strategic mindset, and inspire teams to deliver measurable results.
Preferred qualifications :
What's in it for you :
Physical Requirements :
The Helper Bees is committed to building a workplace where diversity, equity, and inclusion are valued and prioritized. We are an equal opportunity employer that welcomes all qualified applicants without discrimination based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any non-merit based or legally protected grounds.
The Helper Bees provides reasonable accommodations to qualified individuals with disabilities during the job application and interview process. To request accommodation, please let your recruiter know.
As part of our standard hiring process, selected candidates may be required to undergo a background check and / or drug screen. The Helper Bees adheres to applicable federal, state, and local laws regarding these screenings, and the results will be considered in accordance with applicable regulations.
The Helper Bees was recently made aware of a fraudulent entity posing as our organization and requesting personal information. Please be aware of and protect yourself from scams. Visit thehelperbees.com / careers to view all current job openings.
Salary Description
135,000 - $150,000
Salary : $135,000 - $150,000