What are the responsibilities and job description for the Category Strategist Sam's position at The Hershey Company?
Job Location: Bentonville, AR
Why Hershey?
Over more than a century, our iconic brands have been built on a foundation of community investment and connections between people around the world. Equally competitive and compassionate, we continue to build a legacy as we invest in the people and snacks of the future.
From the beginning, Milton Hershey believed that if you do good, you’ll do well. By doing what we do best—from our delicious snacks to spreading goodness in our communities—we bring people together.
The spirit of creating human connections that motivated our founder over 125 years ago remains the driving force that inspires our 18,000 employees today. And while much has changed in America since the days of Milton Hershey, the power of building connections with those around us—from consumers and shareholders to our partners and employees—remains vital to the future of our children, our communities, and our business.
Why CatMan?
On the Hershey Category Management Team, our vision is clear; to be the indispensable partner for customers by using Hershey’s curated resources to deliver actionable insights and incremental growth. As a member of this team, you will leverage the spirit of joint creation and provide best-in-class expertise to support the success and continued growth of the category within your customer team(s).
We know our people are our competitive advantage and we empower them to be the unbiased category experts. We are a high-performing team that loves winning in a fast-paced environment, but never doing it alone. We thrive on a collaborative spirit; we are fiercely competitive in business and highly supportive of each other.
If you are fueled by results, intellectually curious, and want to get in on the ground floor of building the future of snacking with an industry leading customer – this is the team for you!
Summary Of Role
The Category Strategist will be responsible for leveraging insights and the category management toolkit to meet and exceed Hershey and customer financial objectives. The Category Strategist will be an expert in the pervasive application of insights to fuel growth and drive thought leadership. Key to role is synthesizing business trends, competitive trends, shopper insights, financial insights, etc., to identify opportunities and develop solutions to drive conversion and shopper satisfaction across the entire shopping journey, including brick-and-mortar and eCommerce, and all fulfillment models.
The Category Strategist will influence the development and implementation of category initiatives in support of the customer /Hershey JBP through pervasive use of insights and capabilities.
What You’ll Do
Education:
Bachelor’s Degree Required
Experience:
Category Management and/or CPG Sales experience (3-7 years)
Skills:
Why Hershey?
Over more than a century, our iconic brands have been built on a foundation of community investment and connections between people around the world. Equally competitive and compassionate, we continue to build a legacy as we invest in the people and snacks of the future.
From the beginning, Milton Hershey believed that if you do good, you’ll do well. By doing what we do best—from our delicious snacks to spreading goodness in our communities—we bring people together.
The spirit of creating human connections that motivated our founder over 125 years ago remains the driving force that inspires our 18,000 employees today. And while much has changed in America since the days of Milton Hershey, the power of building connections with those around us—from consumers and shareholders to our partners and employees—remains vital to the future of our children, our communities, and our business.
Why CatMan?
On the Hershey Category Management Team, our vision is clear; to be the indispensable partner for customers by using Hershey’s curated resources to deliver actionable insights and incremental growth. As a member of this team, you will leverage the spirit of joint creation and provide best-in-class expertise to support the success and continued growth of the category within your customer team(s).
We know our people are our competitive advantage and we empower them to be the unbiased category experts. We are a high-performing team that loves winning in a fast-paced environment, but never doing it alone. We thrive on a collaborative spirit; we are fiercely competitive in business and highly supportive of each other.
If you are fueled by results, intellectually curious, and want to get in on the ground floor of building the future of snacking with an industry leading customer – this is the team for you!
Summary Of Role
The Category Strategist will be responsible for leveraging insights and the category management toolkit to meet and exceed Hershey and customer financial objectives. The Category Strategist will be an expert in the pervasive application of insights to fuel growth and drive thought leadership. Key to role is synthesizing business trends, competitive trends, shopper insights, financial insights, etc., to identify opportunities and develop solutions to drive conversion and shopper satisfaction across the entire shopping journey, including brick-and-mortar and eCommerce, and all fulfillment models.
The Category Strategist will influence the development and implementation of category initiatives in support of the customer /Hershey JBP through pervasive use of insights and capabilities.
What You’ll Do
- Acts as the Category Expert and trusted partner to support in the execution of strategic business plan and Joint Business Planning process driving goals for topline sales, net sales, as well as category share targets.
- Provide management with objective, comprehensive, consumer-based insights and actionable recommendations based upon that information through data compiled
- Synthesize actionable insights using retailer data, internal/syndicated data sources, and shopper insights.
- Effectively penetrate internal and external stakeholders horizontally and vertically to align on category initiatives.
- Act as the indispensable consultative partner, driving projects to uncover potential growth opportunities for both the category and Hershey.
- Ideate, Develop & Test strategic solutions that enhance the customer experience demonstrated to the customer through methods such as advanced POWER Storytelling skills.
- Establish yourself as the leading provider of category strategies and expertise, with the customer and within the team.
Education:
Bachelor’s Degree Required
Experience:
Category Management and/or CPG Sales experience (3-7 years)
Skills:
- Display a strong drive for results and excellent communication skills.
- Ability to build dynamic relationships to expand scope of influence within customer relationships to drive more influence and everyday excellence in store level execution.
- Strong problem solving and project management skills, along with a proven ability to work on multiple assignments at once and ability to leverage analytic tools.
- Strong technical abilities, or demonstrated capacity to learn, Excel, Circana, Power BI and Alteryx
- Ability to collaborate and work well with a team while demonstrating a proactive mindset and strong initiative
