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Senior Associate Brand Sweets

The Hershey Company
Hershey, PA Full Time
POSTED ON 1/13/2025
AVAILABLE BEFORE 3/19/2025

Job Location : Hershey, PA

Summary of role / responsibilities :

Operations Analysis and Leadership

  • Develop a thorough understanding of Jolly Rancher, Twizzlers, and other Hershey Sweets brand operations and production (process, manufacturing, packaging)
  • Provide strategic guidance to the broader organization regarding network decisions / strategy

Data Analysis

  • External and internal assessment of the business environment, competitors, customers, market trends, and implications to the particular area of responsibility
  • Identify opportunity areas as foundation for strategic recommendations
  • Size-of-prize calculations, forecasting, assumption-based market sizing
  • Leverage deep bench of consumer insights and consumer frameworks to identify target consumers
  • Strategy Development

  • Aid in developing data-driven, winning strategy for our Twizzlers, Jolly Rancher, and Shaq-a-Licious brands
  • Develop strategy to sustain our recent innovations
  • Effectively communicate strategy to cross functional partners, collaborating closely with R&D, operations, equity team, seasons, and packtypes.
  • Innovation Partnership

  • Work closely with the innovation team to drive forward winning innovation
  • Work to prioritize innovation pipeline and drive pivots as capacity and market trends demand
  • Project Leadership

  • Lead projects to develop new items for the Jolly Rancher and Twizzlers brands, based on strategy.
  • Cross-functional partnership and relationship building in challenging environments
  • Operate in ambiguous environments, make decisions, drive initiatives
  • Qualifications : Education :

    MBA required.

    Experience / Skills :

  • At least 3 years of related work experience.
  • Superior leadership skills.
  • Overall business knowledge and holistic general management approach.
  • Superior strategic thinking and planning.
  • Outstanding analytical abilities, in both data analysis and forecasting
  • Ability to nurture and contribute to innovation and creative solutions.
  • Demonstrated ability to be accountable for sales and income results.
  • Strong verbal and written communicator to a wide breadth of audiences including senior management.
  • Excellent emotional intelligence.
  • State-of-the-art functional marketing expertise in some, if not all, areas of marketing.
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