Director, Brand Marketing

The Hertz Corporation Director, Brand Marketing in Atlanta, Georgia A Day in the Life : We are searching for a Director, Brand Marketing to help us write a new chapter of the Hertz brand. With an ambitious roadmap ahead, we need a strategic, organized, excellent human to join our team and help us get there.This role will be crucial in leading the insights, creative, process, and reporting that will drive our business goals, with plenty of ownership over the brand vision and long-term strategy.The starting salary is expected to be around $150k and will be commensurate with experience.What You’ll Do : Drive the end-to-end strategy, development & execution of exciting new Hertz brand and product campaigns in 2025 and beyond.Have a strong point-of-view that will define and guide our marketing strategy across all channels : TV, OOH, print, digital.Act as the quarterback for the Marketing team, stack-ranking all incoming projects and creating comprehensive roadmaps while seeking new processes and efficiencies.Sweat the details and champion the development of best-in-class creative that you’re proud to be a part of.Collaborate closely with departments outside of Marketing to achieve business goals for Hertz Brand and products (Hertz Car Sales, Partnerships, rideshare, etc.).Ensure every project’s goals are achieved and reported out, with key learnings highlighted for continuous improvement.Ensure all content is distributed across channels for maximum efficiency and impact.Own weekly and monthly updates that inspire and excite the Hertz organization about the work Marketing is doing.Lead Marketing planning to deliver strategy to achieve business goals.Lead a team of Brand Managers dedicated to delivering end-to-end campaigns for Hertz Brand and products.Make Hertz a great place to work by providing leadership across the organization.Develop, implement, and measure marketing campaigns to connect with key customer segments and meet revenue targets across business units.Additional responsibilities and core functions include : Identify and champion ad hoc projects that will have brand and business impact.Help establish business objectives, strategies, campaigns, and tactics that will successfully meet the financial plan. Be responsible for executing and driving to annual financial targets.Foster consistent brand results measurement, robust industry and brand analytics, and a laser focus on results to continuously improve creative performance and ROI.Stay current on market, competition, and trends including analyzing current marketing tactics, concepts, practices, and procedures.Assist in defining the objective, scope, and prioritization of product and customer experience initiatives.What We’re Looking For : 5-10 years of experience in Marketing.A proven track record in brand management positions, preferably with major brands aligned to campaign management.Travel Industry experience or CPG experience preferred.Undergraduate degree required in marketing, advertising, business management or related / relevant field; Master’s degree preferred.Advanced proficiency in Microsoft Suite product knowledge (e.g., PowerPoint, Excel).Strategic thinker with an ability to drive creative work.Strong organizer with ability to lead marketing roadmap, briefing process, and calendar.Proven track record of solving complex business problems.Demonstrated ability to work in, across, and with large teams.Demonstrated project management experience for a broad range of topics and scope, including experience in large-scale project management.Established track record of influencing stakeholders from other functional areas with limited formal authority.Ability to influence.Flexible and adaptable; ability to work effectively in ambiguous situations.Excellent verbal and written communication skills.Results-driven, with the ability to make decisions and help solve problems.Ability to build and lead a diverse, high-performing, results-oriented, and highly engaged team.Ability to drive process and organizational change.Ability to motivate teams and maintain a positive attitude in a fast-paced environment.Ability to work under minimal supervision with a goal-oriented mindset.Ability to see the big picture and leverage critical thinking and decision-making skills.Excellent organization, time management, delegation, and prioritization skills.Courageous leadership and accountability.What You’ll Get : Up to 40% off any standard Hertz Rental.Paid Time Off.Retirement programs, including 401(k) employer matching.Paid Parental Leave & Adoption Assistance.Employee Assistance Program for employees & family.Educational Reimbursement & Discounts.Voluntary Insurance Programs - Pet, Legal / Identity Theft, Critical Illness.Perks & Discounts – Theme Park Tickets, Gym Discounts & more.The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia, and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.US EEO STATEMENTAt Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills, and talents that our employees invest in their work every day represent a significant part of our culture – and our success and reputation as a company.Individuals are encouraged to apply for positions because of the characteristics that make them unique.#J-18808-Ljbffr

Salary : $150,000