Marketing Manager-Residential Moving

JOB SUMMARY :

The LOB Marketing Manager – Residential Moving is responsible for developing and executing strategic marketing plans to drive growth, enhance brand awareness and increase customer engagement in the residential moving segment. This position reports directly to the Chief marketing office.

DUTIES / RESPONSIBILITIES :

The essential functions include, but are not limited to the following :

• Strategic Planning : Develop and implement marketing strategies to grow the Residential Moving Line of Business, including new customer acquisition, retention, revenue generation and brand loyalty.
• Market Analysis : Conduct detailed market analysis to understand customer needs, competitive landscape, and emerging trends. Leverage these insights to inform marketing plans and decision-making.
• Campaign Management : Plan, execute, and monitor marketing campaigns across various channels, including digital, print, social media, and events, ensuring alignment with overall brand strategy.
• Brand Management : Enhance brand visibility and reputation by ensuring a consistent and compelling brand message across all marketing activities and customer touchpoints.
• Partnerships & Collaborations : Identify and establish partnerships that complement and expand Hilldrup's reach in the residential moving market.
• Customer Engagement : Develop programs and initiatives to enhance customer experience and satisfaction, using feedback and data to continually improve offerings and services.
• Performance Tracking : Set KPIs and utilize analytics to measure the effectiveness of marketing activities and adjust strategies to optimize performance.
• Brand Ambassador : In conjunction with the respective local market teams help to develop and promote Hilldrup’s presence by identifying and developing centers of influence, potential referral partners and key local market relationships that positions Hilldrup as the preferred choice for residential moving and storage services.
• Other duties as assigned.

VALUES COMPETENCIES :

Empowered Accountability :

Uncompromised Integrity :

Unwavering Commitment :

Fearless Communication :

Infectious Positivity :

Purposeful Agility :

MINIMUM QULIFICATIONS :

PREFERRED QUALIFICATIONS :

PHYSCIAL REQUIREMENTS :

Primary Work Location :

Physical Demands :

Why Hilldrup?

Hilldrup is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Incumbents offered this position must successfully complete a background and drug test to continue with employment.

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