Channel Marketer

Job Summary    The Channel Marketer develops and executes marketing strategies and promotions to support the achievement of sales and growth objectives in the assigned channel.   Essential Job Functions *   Channel Support: Participates in the development and delivery of customer presentations, line reviews and new program opportunities.  Marketing Liaison/Support: Communicates regularly with the Marketing staff to provide information, answer questions, and assist with issues. Market Plan Development/Management: Develops, implements, and monitors marketing plans to ensure the achievement of objectives. Market Research: Coordinates ongoing market and competitive research to identify consumer needs as well as understand the changes in the industry to improve the company’s position in the marketplace.   * This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.   Employees are expected and encouraged to participate in safety and health program activities including immediately reporting hazards, immediately reporting unsafe work practices and incidents to supervisors, wearing required personal protective equipment, and participating in and supporting safety committee activities.   Education & Experience   Bachelor’s degree in marketing or the equivalent in education and experience. Four years related experience in retail distribution channels.   Competencies – Knowledge, Skills, and Abilities   Problem Solving: Identifies and analyzes problems; weighs relevance and accuracy of information; evaluates and generates alternative solutions; makes recommendations. Resilience: Positively impacts the team and the organization by dealing effectively with pressure; remains optimistic and recovers quickly from setbacks. Leadership: Shows a high degree of personal integrity, honesty, and ethical behavior; respects & protects confidential information; holds self-accountable for results. Human Capital Management: Builds and manages workforce based on organizational goals, budget considerations, and staffing needs; ensures that employees are appropriately recruited; manages and supports a diverse, multi-sector work force and a variety of work situations. Continual Learning: Assesses and recognizes own strengths and weaknesses; pursues self-development.   Operational Equipment   Computer Work Environment and Physical Demands Work Environment Office: Office setting. Seldom exposed to fumes or airborne particles. Loud working environment of the shop area. Functional vision and hearing required. Physical Demands Office: Sedentary.