Head of Audience Development

Head of Audience Development Wanted at Groundbreaking Independent Media Platform!

Salary range: $120,000 to $150,000 per year

Are You the Missing Piece?

Have you successfully grown and nurtured audiences (especially in the 18-34 age group) using data-driven strategies, multi-channel campaigns, and platform-specific engagement techniques? Is it important to you to work for a mission-driven organization focused on saving democracy? If you answered yes to both of these questions, please keep reading.

This award-winning global news platform is looking for a highly motivated individual to lead audience growth at a time when people need independent news more than ever. As Head of Audience Development, you will lead and mentor a small group as well as be a strong presence on the leadership team. You’ll play a key role in turning casual followers into loyal supporters using digital fundraising and audience-driven revenue strategies.

It will be your responsibility to spearhead multi-platform engagement across YouTube, email, social media, and apps—while also driving revenue growth through audience-driven fundraising initiatives that you will work on with the Director of Development.

What's it going to take to score an interview?

• Strategic Leadership in Audience Growth: Obviously, you must have a proven track record in audience development, particularly in growing and engaging digital audiences across multiple platforms (email, apps, YouTube, social media platforms, Reddit, and websites). Experience in reaching the 18-34 age group audience is a major plus.
• Expertise in Multi-Channel Campaign Management: You have a strong background in designing and executing digital campaigns using Google Ads, email marketing, splash pages, and native apps to drive audience engagement and fundraising.
• Data-Driven Decision Making: You have an uncanny ability to analyze audience behavior, create dashboards, track key performance indicators (KPIs), and optimize strategies based on data insights to maximize engagement and revenue.
• Team Leadership and Cross-Functional Collaboration: Experience managing at least two direct reports is a must, as well as experience working cross-functionally.
• Ability to Develop New Revenue Streams through Audience Engagement: You have a track record of successfully growing digital platform-based contributions; specific experience with YouTube is crucial.

You should take this meeting because ...

If you love figuring out how to reach and engage more people, this is your chance to make a real impact. This role gives you the freedom to bring in fresh ideas and implement strategies that will make a difference. If you care about independent journalism and getting important stories in front of more people, this is a role where your skills will directly help shape the future of news. Sound good? Get in touch with us today!

This job and company are represented by The Hired Guns, a digital talent agency.

The Hired Guns does not and will not discriminate in considering and referring candidates for employment, or in its treatment or advancement of its employees, and will not tolerate harassment, on the basis of race, color, religion, gender (including gender identity and expression), sexual orientation, place of origin, years on this Earth, disability, or any other status protected by applicable federal, state or local law.