Manager, Marketing Operational Monitoring & Governance

Req141653

Position Purpose

The Marketing Optimization Monitoring & Compliance Manager plays a critical role in the implementation of new processes and technology and delivering value through developing a strategies to monitor the way the teams are leveraging processes and technology to develop insights. This Manager defines KPIs and monitors the business operations to share insights to inform future roadmaps, and defines and facilitates governance processes to ensure systems an data are effectively governed.

Key Responsibilities

• 20% Strategic Planning & Communication: Monitor business changes and align marketing team to Quarterly, 1-Year, 3-Year roadmaps to deliver on marketing use cases and solve marketing problems. Support their leader in formal communication to members of Senior and Executive Leadership on Marketing Operations roadmap and initiative progress
• 30% Operational Insights: Responsible for defining operational KPIs and monitoring how teams are using E2E campaign processes and ways of working to deliver on their responsibilities. Assess effort and satisfaction of processes or tools delivered to marketing teams. Continuous feedback loop of where friction lives in our business processes enabled through workflow and content platform systems
• 30% Metadata & Taxonomy Governance – Responsible for design and oversight of marketing workflow and content platform governance processes. Monitoring system data and content to ensure it stays accurate and clean.
• 20% Vendor Relationship Management – Business side owner of 3rd party tools. Partner to product, procurement and finance to ensure contracts, SOWs, and contractual negotiations meet needs business needs, marketing understands value of investment, and vendors are paid on-time
  
  

Direct Manager/Direct Reports

• This position reports to the Sr Manager, Marketing Optimization/Director Marketing Optimization
• This position has 2-5 direct reports.
  
  

Travel Requirements

• Typically requires overnight travel less than 10% of the time.
  
  

Physical Requirements

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
  
  

Working Conditions

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
  
  

Minimum Qualifications

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
  
  

Preferred Qualifications

• Experience in operational monitoring, measurement for insights
• Knowledge in Marketing Technology including Content Management, Digital Asset Management, Orchestration, Activation and DCO
• Knowledge in ways to provide solutions to measure and service insights like Tableau and Google BigQuery
• Data taxonomy, governance and metadata
  
  

Minimum Education

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
  
  

Preferred Education

• No additional education
  
  

Minimum Years Of Work Experience

• 5
  
  

Preferred Years Of Work Experience

• No additional years of experience
  
  

Minimum Leadership Experience

• None
  
  

Preferred Leadership Experience

• None
  
  

Certifications

• None
  
  

Competencies

• Effective Communication
• Problem Solving & Analytical Skills
• Marketing Technology
• Cross-Functional Collaboration
• Ambiguity Management
• Process Optimization
• Financial Acumen
• Strong Written & Verbal Communication Skills
• Plan & Align
• Drives Results
• Manages Conflict