Marketing Director

Job Title: Marketing Director
Location: Falls Church, VA
Reports to: Director of Operations/CEO
Department: Marketing
Salary: $70K-$75K base, plus monthly performance-based bonuses
Job Type: Full-Time (Monday-Friday, weekends as needed)

Position Overview

The Home Doctor, a Top 100 remodeling company, is seeking an experienced and results-driven Marketing Director to lead our marketing initiatives within a growing construction company. This leadership role will oversee the company’s call center, canvassing, and home show departments, ensuring alignment with broader marketing and business objectives. The ideal candidate will have a blend of strategic vision, strong team management skills, and deep expertise in lead generation and customer engagement across multiple channels. This role is pivotal in increasing brand awareness, generating leads, and contributing to revenue growth by implementing effective customer acquisition strategies.

Key Responsibilities 1. Call Center Management

• Oversee daily operations of the call center, ensuring KPIs for lead generation, customer service, and conversion rates are met or exceeded.
• Develop and implement training programs, optimized scripts, and streamlined processes to enhance call center performance.
• Analyze call center metrics to identify areas for improvement and implement data-driven strategies for sustained growth.
• Manage budget allocations, ensuring resources are effectively utilized to meet marketing and sales goals.

2. Canvassing Program

• Lead and manage the canvassing team, identifying new business opportunities in targeted local markets.
• Develop a systematic canvassing approach to generate high-quality leads and strengthen brand presence in communities.
• Monitor effectiveness, adapt tactics to maximize conversion rates, and ensure performance targets are consistently met.
• Collaborate with other departments to ensure canvassing aligns with broader marketing and sales strategies.

3. Home Show & Event Marketing

• Oversee company participation in home shows and industry events, managing pre-event planning to post-event follow-ups.
• Work with event coordinators, designers, and sales teams to create engaging booth displays and presentations that showcase The Home Doctor’s services.
• Manage event budgets, ensuring maximum return on investment through strategic promotions, lead capture, and follow-up systems.
• Track and report on event performance to optimize participation strategies for future events.

4. Strategic Marketing & Leadership

• Collaborate with the CMO and executive team to develop and execute comprehensive marketing strategies that support business objectives and drive revenue growth.
• Lead and mentor a high-performing marketing team, fostering a collaborative and results-driven culture.
• Develop and execute multi-channel marketing campaigns (digital, direct mail, radio, and local media) to generate leads.
• Analyze market trends, competitor activities, and customer insights to refine marketing strategies and identify new business opportunities.
• Oversee the marketing budget, ensuring resources are allocated efficiently to maximize ROI across departments.

5. Data-Driven Decision Making

• Utilize analytics to track performance across all marketing channels and adjust strategies for optimal results.
• Report on key metrics, including lead generation, conversion rates, and return on investment for all campaigns and initiatives.
• Continuously monitor customer feedback and market trends to ensure marketing efforts are effective and responsive.

Qualifications Education

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

Experience

• 4 years of experience in marketing, with at least 3 years in a leadership role overseeing teams.
• Proven experience managing call centers, canvassing programs, and event marketing (home shows or similar events).
• Strong understanding of lead generation strategies, CRM systems, and marketing analytics.
• Experience in the home improvement, construction, or remodeling industry is a plus.

Skills

• Exceptional leadership and team management abilities.
• Strong communication and interpersonal skills with the ability to influence and collaborate across teams.
• Analytical mindset with the ability to interpret data and implement data-driven strategies.
• Knowledge of digital marketing tools, platforms, and traditional marketing techniques.

Personal Characteristics

• Results-oriented with a strong focus on achieving measurable business outcomes.
• Creative thinker who can develop innovative marketing campaigns.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Strong problem-solving skills and a proactive approach to overcoming challenges.

Compensation & Benefits

• $70K-$75K base salary with monthly bonus opportunities based on company performance.
• Comprehensive benefits package, including health, vision, and dental.
• Opportunities for career growth and professional development in a thriving industry.
• A dynamic and collaborative work environment with a top-tier remodeling company.

Why Join Us?

• Be part of a Top 100 remodeling company with a strong reputation.
• Work in an environment where your contributions directly impact business growth.
• Join a team that values innovation, leadership, and data-driven decision-making.
• Competitive salary, full benefits, and opportunities for career advancement.

If you’re a driven marketing professional with experience in lead generation, event marketing, and team leadership, we invite you to apply and help shape the future of The Home Doctor!

Best regards,

Salary : $70,000 - $75,000