Marketing Liaison

Responsibilities:

• Assists Marketing Director with phone inquiries and walk-in visitors

to drive occupancy.

• Assists Marketing Director with the responsibility for outside

marketing visits to increase knowledge of senior care. Examples:
Bingo, Health Fairs, Career Fairs, Physician Offices, etc.

• Discover the needs of prospective residents and their families and

attempt to find appropriate solutions to those needs (including,
potentially, a move to Independent Living, Assisted Living or Memory
Care).

• Create and cultivate productive relationships with other businesses

and resources for senior adults, in effort to offer resources to
prospects and to receive referrals from those sources.

• Document all planned and completed marketing activities in a provided

database at the community.

• Serve as the liaison between Independent Living and the community.

Prioritize making visits, scheduling a monthly outing, and effective
communication.

• Collaborate with the Administrator to strategize and develop creative

programs to identify and connect with key referral sources in the
community and identify ways to maintain and nurture those
relationships.

• Work with the Administrator & Marketing Director to help ensure that

staff members receive inquiries appropriately and productively.

• Assist the Administrator & Marketing Director with the development

of a marketing plan and assist in updating monthly or as needed to
address changing conditions or opportunities.

• Adheres to procedures for fire, life safety, disaster, security,

worker safety and other emergency procedures.

• Maintain resident confidentiality and adhere to HIPPA policies.
• Seek out and perform other duties as assigned or needed.
• Understands the mission of Homeplace is to ensure quality care and

services are being delivered to ensure each day is the best day
possible.

Qualifications:

• Must have compassion for and desire to work alongside our aging

population!

• Bachelor’s Degree and 2-5 years of experience OR 4-6 years past

equivalent experience.

• Must possess a general knowledge of laws and restrictions regarding

senior care, as well as a solid understanding of opportunities and
limits of other levels of care within senior living.

• Thoroughness & detail oriented.
• Goal- and result-oriented, as well as self-motivated.
• Superior analytical, project management and organizational skills.
• Sense of professional curiosity, desire to learn new things, and to

find / recommend solutions to problems

• Great communication and interpersonal skills required along with the

heart and passion to work with older adults while providing the best
care possible.

• Must have the ability to remain calm in stressful situations, to be

flexible, to work well with many interruptions and have skill in
multi-tasking.

• Valid Driver’s License required
• Must exhibit and promote a high level of customer service,

hospitality, curiosity and friendliness towards all residents,
visitors, employees and the overall facility.

• Collaborative team player able to establish effective working

relationships with team members.

• Demonstrated experience in promoting a high level of customer service

and hospitality towards and among all residents, associates, and
visitors

• Demonstrated communication excellence, verbally and in writing;

comfortable presenting to large groups.

• Assume On-Call responsibilities on a rotational basis.
• Completion of drug testing and criminal record background check upon

hire. Physical requirements include bending, standing, lifting,
stooping, sitting, walking, stretching, and ability to lift/carry up
to 50 pounds.