Senior Brand Manager

SENIOR BRAND MANAGER

COMPANY SUMMARY (“Who are we?”)

We are The Honest Kitchen. We’re a team of pet-obsessed foodies, who put our heart and soul into our work – making a line of human-grade whole foods, treats, and supplements for dogs and cats. We’re a rapidly growing business that is a proud B Corp, (which is a legal corporate structure that allows us to operate and make decisions based upon a triple bottom line, factoring in social and environmental impacts right alongside our prioritization of long-term financial sustainability!). We were also named one of Outside Magazine’s Best Places to Work for 6 straight years and certified as a Great Place to Work!

We strive for an inclusive work culture that supports a diverse array of skills, experiences, and perspectives our employees bring to the table. For us, differences are a source of strength. We celebrate strong performance and ethical processes, and we work hard every day to nurture an inclusive culture where all employees can innovate and thrive. Here, you will not only build your career, but you will also uncover new experiences and collaborate with passionate colleagues.

The Honest Kitchen values a diverse workforce. Everyone, including women, people of color, people with disabilities, and members of the LGBTQIA community are strongly encouraged to apply. The Honest Kitchen believes that an equitable and inclusive work environment and a diverse, empowered team are key to achieving our mission. We’re looking for candidates who can expand our business culture by bringing their whole, authentic selves to work. We strive to provide all qualified candidates with an equitable and accessible recruitment process.

POSITION SUMMARY (“What are we looking for?”)

We have an exciting new position as a full-time Senior Brand Manager – Cat & Innovation, reporting directly to the CMO, and working closely across the full Marketing and R&D team. In this role you will serve as the Brand Champion for our Cat portfolio (think of yourself as the mini-GM!) as well as lead product development for both our Dog and Cat portfolios. You will help shape the overall innovation strategy for the brand, starting from gathering consumer insights all the way through to the product launch toolkit. Working with the Project Manager and R&D team, you will help bring new products to market and continually improve the existing portfolio.

Day to day, you’ll be staying on top of consumer trends – including being the organizational champion for Brand and Competitive Consumption tracking. You will take the data and translate it into actionable insights that will drive brand growth and help us stay ahead of the competition. You will work closely with our Retail Marketing Manager to ensure that the product launch stories are ready to share with our retail partners. You will be continually evaluating our existing portfolio and providing recommendations for optimizations. You will own all Seasonal and LTO offers, working to efficiently bring timely ideas to life!

SCOPE OF POSITION

• Champion the brand’s purpose by bringing healthy products to market that put pets on the path to good health
• Independently manage our Cat Portfolio, developing the strategy and plans to drive growth on the newest segment of our portfolio
• Be responsible for all Consumption reporting, leveraging Neilsen, SPINS and Stackline data – then taking the data and turning into actionable insights for the business
• Be the voice of the consumer, leveraging insights to shape the innovation roadmap as well as improve upon our existing products
• Manage the existing product portfolio lifecycle (from ideas to end of life); provide recommendations for both sku rationalization and white space opportunities
• Develop a 3-year innovation roadmap that delivers incremental and profitable growth for the business
• Work closely with R&D to write and develop Product Briefs based on the consumer needs
• Be the go-to-market champion for new product introductions, which includes engaging the entire organization to help successfully introduce new products, including the development of all sales materials (category story, customer sell-in decks etc)
  
  

EXPERIENCE REQUIRED (“What are we looking for?”)

• Undergraduate degree in Business, Marketing or related field; MBA preferred or equivalent experience
• 5-7 years of experience in Marketing roles; with 2-3 years’ experience in direct Innovation roles
• Experience working in CPG; Pet Food experience a big plus
• Experience in Neilsen, Stackline and similar Consumption reporting tools
• Strong analytical, planning and project management skills – you love to dig into the data and turn it into insights
• Strong written, presentation and verbal communication skills with a strong attention to detail
• You are a strategic thinker with a proactive mindset
• Proven track record in balancing immediate and long-term priorities
• You are comfortable tackling a new problem or situation without all the information
• You are highly performance and results-driven and want to take on a high level of responsibility and work in a fast-paced, high-growth environment
• Growth mindset with a collaborative, influence-driven work style
• Clear commercial acumen and strong general management savvy
• Collaborative team player and team builder who excels at partnering and influencing decision making at all levels of the organization
• Visionary, positive, and energetic leader that fosters a unique, diverse, and winning culture
• Someone who loves pets as much as we do!
  
  

The salary range for this role is $115,000 - $130,000/year

BENEFITS OF WORKING FOR THE HONEST KITCHEN (“What do we offer?”)

We offer a competitive compensation package, including salary and robust employee benefits. Some key highlights include:

• Time off: We offer a highly competitive time off schedule, including unlimited vacation and additional sick time, in addition to a generous company-paid holiday schedule
• Benefits: Various health insurance plans with generous employer contributions to premiums. We also offer vision, dental, short-term disability, long-term disability, accident, critical illness, an employee assistance program, and an FSA/HSA
• Financial wellness: Enjoy perks like a company 401K with an employer match
• Mission Driven: Employees can take up to 40 hours of volunteer time a year, and we offer donation matching to non-profit organizations of your choosing
• Pet Friendly: Pet-friendly offices, zoom calls, discounts on pet insurance, and of course, free pet food!
• Collaborative Team: We offer a fun, team-oriented work environment where you feel like you are making a difference every day
  
  

As a Public Benefit Corporation, our company's practices and outputs are assessed and evaluated across five categories: Governance, Workers, Community, The Environment, and Customers. We track our social and environmental impact over time and publicly disclose our performance in our annual impact report.

As an employee of a Certified B Corp, it is required that in performing your role, you factor social and environmental impacts into decision-making and actions as they pertain to your role with The Honest Kitchen, so as to ensure that our actions make a positive impact where possible.

• The Honest Kitchen is an equal opportunity employer. The Company’s policy prohibits discrimination based on race, religious creed (which includes religious dress and grooming practices), color, national origin, ancestry, disability, medical condition, genetic information, marital status, sex (which includes pregnancy, childbirth, breastfeeding, and related medical conditions), gender, gender identity, gender expression, age, sexual orientation, military or veteran status
  
  

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