Digital Design & Marketing Specialist

Job Duties:

• Assist in auditing, developing and executing the hotel's brand and digital marketing strategy, aligning with overall business goals.
• Plan and execute online and offline campaigns & strategies across multiple channels, including email, social media, website, and events with the goal of generating hotel bookings, building and increasing guest loyalty and increasing total revenue for the hotel & restaurant.
• Analyze data and metrics to measure the success of marketing efforts and identify areas for improvement.
• Stay up-to-date with industry trends and advancements, recommending new and innovative ways to reach customers.
• Collaborate with cross-functional teams, including sales and operations to create integrated campaigns.
• Manage and maintain the hotel/restaurant’s websites (and online listings), ensuring they are optimized for and provide accurate information and a positive user experience.
• Work directly with third party vendors to create and manage digital initiatives, including website / landing page designs, paid ads, SEO, etc..
• Ensure all marketing materials are on-brand, accurate, and compliant with relevant regulations (GDPR, etc).
• Social Influencer lead management, active outreach, promotion and campaign development and main point of contact.
• Create and maintain a content calendar, ensuring a consistent brand message across all channels.
• Plan and execute email marketing campaigns, including design, content creation, copywriting and data analysis.
• Design, create, and produce visual assets within Hotel brand guidelines for the following: in-house collateral; printed brochures, fliers, cards, and branded materials; digital display banners, monthly e-blasts/newsletters and promotional online content; presentations and content for client partnerships.
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Requirements:

• Bachelor's degree in Marketing, Communications, or a related field
• 5 years of experience in brand and digital marketing
• Excellent written and verbal communication skills
• Strong project management and organizational skills
• Familiarity with marketing analytics tools and techniques
• Experience managing social media accounts and executing social media campaigns
• Strong email design and content creation skills
• Ability to work independently and as part of a team
• Ability to work under tight deadlines and prioritize multiple projects

Schedule:

• 8 hour shift
• Day shift
• Holidays
• Monday to Friday
• Weekends as needed