Marketing and Public Relations Coordinator

Job Title: Marketing and Public Relations Coordinator

Location: Joplin

Employment type: Full-time -Exempt

Job Reports To: Executive Director

Position Overview:

The Independent Living Center, a not-for-profit organization dedicated to enhancing the lives of individuals with disabilities, is seeking a highly motivated and creative Coordinator of Marketing and Public Relations. This position plays a key role in promoting our mission, programs, and services while fostering positive relationships with consumers, families, staff, and the broader community. The ideal candidate will be a skilled communicator with experience in marketing, public relations, and community engagement. You will establish positive interpersonal and community relationships, seek outreach opportunities; facilitate, implement, and evaluate activities, events, and initiatives for defined target audiences, and participate in team, departmental, and organizational initiatives.

Key Responsibilities:

Marketing and Branding

• Develop and implement comprehensive marketing strategies to enhance the center’s visibility and reputation.
• Create and manage promotional materials, including brochures, newsletters, social media content, and website updates.
• Ensure all marketing materials align with the organization’s branding guidelines and mission.
• Coordinate advertising campaigns, both digital and traditional, to attract consumers and donors.

Public Relations

• Build and maintain relationships with local media outlets to secure press coverage.
• Draft and distribute press releases, media advisories, and other PR materials.
• Serve as the primary point of contact for media inquiries and on-site interviews.
• Organize press events and manage crisis communication as needed.

Community Engagement

• Plan and execute community outreach initiatives to strengthen partnerships and foster goodwill.
• Represent the organization at community events, trade shows, and networking opportunities.
• Collaborate with internal teams to host events for consumers, families, and donors.

Digital Presence

• Manage the organization’s social media accounts and engage with followers to build an online community.
• Track and analyze website and social media metrics to inform strategy.
• Develop and execute email marketing campaigns targeting various stakeholders.

Collaboration and Reporting

• Work closely with the Executive Director and development team to align marketing efforts with fundraising goals.
• Prepare regular reports on marketing activities and outcomes.
• Provide support for grant applications by supplying marketing data and materials.

Qualifications

Education and Experience

• Bachelor’s degree in marketing, Communications, Public Relations, or a related field.
• 2-4 years of professional experience in marketing, public relations, or a similar role.
• Experience in the non-profit or senior living sector is a plus.

Skills and Competencies

• Exceptional written and verbal communication skills.
• Proficiency in digital marketing tools, including social media platforms, email marketing software, and analytics tools.
• Graphic design experience with tools like Adobe Creative Suite or Canva is preferred.
• Strong project management skills and attention to detail.
• Ability to work both independently and collaboratively in a team environment.

Personal Attributes

• Passion for serving seniors, people with disabilities and supporting the mission of a non-profit organization.
• Creative thinker with a proactive approach to problem-solving.
• Friendly and professional demeanor with excellent interpersonal skills.

Benefits

• Competitive salary commensurate with experience.
• Health, dental, and vision insurance.
• Paid time off, including vacation, sick leave, and holidays.
• Professional development opportunities.
• A supportive and inclusive work environment.

The Independent Living Center is an Equal Opportunity Employer and values diversity in the workplace. We encourage applications from all qualified individuals, including those from underrepresented groups.

Salary : $45,000 - $50,000