What are the responsibilities and job description for the Digital Marketing Copywriter, Growth Marketing position at The Information?
About The Information
The Information is the go-to source of insight, analysis, and in-depth reporting for the most important people in technology and business. Founded in 2013 and headquartered in San Francisco, we believe that original, high-quality journalism has the power to inform the most consequential decisions shaping our future, and we've built a community of tens of thousands of influential subscribers who depend on us to do just that. We have a financially healthy business, plenty of capital, and big ambitions to grow our business and team. We're looking for a Digital Marketing Copywriter, Growth Marketing to help unlock explosive growth-someone who knows how to communicate effectively to a business consumer audience through email, social, and other digital channels.
Who Are You ?
You're a relentlessly driven copywriter who's passionate about finding new, inventive ways to create continuous growth. Someone who is practiced in creating content that educates and converts in email and social media marketing. You will work with the leaders of the Growth Team on acquisition and retention to develop a comprehensive content marketing strategy to drive lead generation, engage our audience, drive subscriptions, and support our customer retention efforts.
This position requires a strong blend of strategic thinking, creativity, an understanding of subscription business models and excellent communication skills.
Key Responsibilities :
- Content Production : Produce high-quality, engaging and converting content across various formats (channel copy, whitepapers, videos, infographics, webinars, thought leadership, etc.). Your content should incite action and not be just words on a page or in an email.
You will be responsible for creating and writing integrated campaigns across a variety of media including but not limited to short-form content, social media, banners, ads, and email.
Requirements :
This is a hybrid position based in New York, NY, and includes regular attendance in the office each week per your departmental guidance.
Benefits :
We have excellent benefits, including :
Salary Range : $90,000 -$120,000 USD Annually Bonus Benefits
The salary range posted is based on the company's good faith belief at the time of the posting. Actual compensation may vary above or below this range based on factors such as location, work experience, and skill level.
We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to diversity and to building an inclusive environment for people of all backgrounds and ages.
Salary : $90,000 - $120,000
