Senior Director, Product Marketing

Description

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll® Running Series, IRONKIDS®, World Triathlon Championship Series, Epic Series™ mountain bike races including the Absa Cape Epic®, road cycling events including UTMB®, and other multisport races.

The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually with the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55 countries. For more information about The IRONMAN Group visit: www.ironman.com. 

At The IRONMAN Group, our mission is to celebrate the power of the human spirit, fulfill dreams and uplift communities by organizing world-class events and extraordinary VIP athletic experiences, globally. We accomplish this through our amazing staff across the globe who are committed to our core values - Heart, Excellence, Ambition, Respect and Teamwork (HEART).

Job Summary 

Lead the North American Event Marketing team to drive customer-focused marketing strategies that build strong sales funnels, deliver athlete registration and revenue targets, foster brand affinity, and encourage loyalty. This role requires exceptional leadership, data-driven decision-making, multichannel marketing expertise, and a passion for customer-centric experiences.

Key Responsibilities

Leadership:

• Build and lead an innovative, collaborative and high performing marketing team (12 roles) to execute strategic, data-driven campaigns that meet business objectives.
• Foster a team culture, aligned with company values, that drives success through shared goals.
• Serve as a senior leader within North America and Global Marketing leadership teams, collaborating with the Chief Marketing Officer and regional stakeholders.
• Present marketing performance and strategies to senior executives in weekly meetings and quarterly reviews.

Event Marketing:

• Own event registration and revenue targets for all North American brands, currently spanning across triathlon, trail running and road running events.
• Develop and execute regional marketing strategies based on data insights to achieve commercial and loyalty goals.
• Craft go-to-market strategies for new events and optimize existing campaigns for success.
• Tailor marketing efforts to the unique needs of athletes and sports communities within the region.
• Oversee the execution of global customer growth and retention programs in North America.
• Manage content creation deliverables, including photography and videography briefs.

Budget Management:

• Own and manage North America marketing budgets (Opex & Capex), ensuring efficient spending and strong ROI.
• Plan annual marketing budgets and pricing strategies in alignment with regional and global objectives.
• Lead the creation and implementation of pricing and volume strategies to meet financial targets.

Media and PR:

• Collaborate with Global Communications on major events and key business changes to ensure cohesive messaging.

Continuous Improvement:

• Stay ahead of industry trends, competitor activity,  and best practices to optimize team efficiency and effectiveness.

Requirements

Education & Experience:

• MA in Marketing, Communication/Media Studies, or an MBA.
• 10 years of marketing experience, with at least 2 years in a senior leadership role.
• Proven track record in omni-channel marketing, data-driven strategies, and customer retention.
• Expertise in go-to-market strategies, pricing, and product positioning.
• Experience in endurance sports, ticketing, or premium direct-to-consumer brands is a plus.

Skills & Characteristics:

• Strong leadership and team-building capabilities.
• Strategic thinker with a customer-centric mindset.
• Energetic, collaborative, and adaptable under pressure.
• Excellent communication and project management skills.

Availability:

• Willingness to work weekends and non-traditional hours.
• Ability to travel 25% domestically and internationally.

The above declarations are not intended to be an “all inclusive” list of duties and responsibilities of the job described, nor are they intended to be such a listing of the skills and abilities required to do the job. Rather, they are intended only to describe the general nature of the job and are a reasonable representation of its activities.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.