What are the responsibilities and job description for the Manager, Portfolio Marketing ($93,100.00 - $119,400.00) position at The Irvine Company?
Position Summary :
The Marketing Manager will support the Portfolio Marketing team with regional, submarket and community-specific marketing and advertising executions including implementation of local marketing, campaign and media plans, creative execution, and metrics reporting in accordance with brand creative standards. This role will be assigned a portfolio to manage.
Job Duties :
- Marketing Plans & Campaigns - Manage preparation and implementation of marketing plans and campaigns.. Maintain and strengthen ICAC brand within given region.
- Brand, Content & Messaging - Manage development and implementation of content and messaging for assigned portfolio across digital properties and media channels including website, paid media landing pages, email, social media, etc.; Ensure brand consistency and tailor content across customer touchpoints. Also manage video and photo shoot direction and logistics for assigned portfolio
- Digital Marketing - Collaborate with the Digital Marketing team on digital media approach, placements, and creative optimization; Support generation of qualified leads and traffic
- Performance Monitoring (KPIs) - Review KPIs for market areas and provide updates to the Portfolio Marketing team to inform tactics, pull reporting details from Tableau as requested
- Market Review - Conduct regular competitor marketing and advertising programs review; Understand community performance and marketing opportunities
- Marketing Budget - Manage and monitor regional marketing budgets
- Additional Responsibilities - As assigned
Minimum Qualifications / Other Expectations :
Education & Experience :
Other :
Compensation :
Base Pay Range : $93,100.00 - $119,400.00
Actual placement within this range may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.
The Company also offers competitive benefits for full time employees including paid time off, matching 401(k), and health benefits.
Salary : $93,100 - $119,400
