What are the responsibilities and job description for the VP, Offline Media and Strategy position at The J.G. Wentworth Company?
Overview
Remote / Hybrid Schedule Job Opportunity from Chesterbrook, PA
VP, Offline Media and Strategy Job Summary
JG Wentworth seeks a visionary and results-driven leader to serve as Vice President of Offline Media with a focus on TV and Direct Mail. This leadership role reports directly to the head of marketing playing an essential part in driving the growth and success of the company across the JGW product suite.
Responsibilities
- Lead JG Wentworth's Offline media strategy including TV (linear and streaming) and Direct Mail to drive growth against key business growth objectives across our suite of products.
- Develop and execute a comprehensive direct mail strategy aligned with JGW's growth goals and market trends
- Plan and deploy the offline marketing budget, ensuring our mix of spending across channels is aligned with our overall revenue growth strategy.
- Drive understanding of how our media investment drives our revenue growth and broader impacts through alignment and leadership within our attribution and interaction with digital channel acquisitions.
- Develop and implement a cohesive brand strategy that aligns with the company's overall objectives and resonates with our target audience.
- Define and articulate the company's brand identity, including its values, mission, and personality, ensuring consistency across all top of funnel marketing touchpoints.
- Conduct market research and analysis to identify emerging trends, competitive threats, and opportunities for brand differentiation.
- Collaborate with creative stakeholders in the development of creative campaigns and marketing initiatives that effectively communicate the company's value proposition and drive brand awareness.
- Manage relationships with external partners, agencies, and vendors to support marketing campaign development efforts as needed.
- Create strong relationships with third party agencies and platforms ensuring we maximize insights and knowledge to help us create best in class campaigns
Qualifications
Qualifications & Skills :
The skills mentioned above only describe the essential job functions and are not intended to be a complete list of all duties and responsibilities. All job functions must be performed in accordance with The J.G. Wentworth Company policies and procedures.
Range of total compensation- $75,000 - $175,000 per yr
Benefits :
Start building your career with J.G. Wentworth today!
J.G. Wentworth is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. J.G. Wentworth makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Salary : $75,000 - $175,000