Marketing Analyst

The Scaled Business Marketing (SBM) team connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger to help them grow, through solutions like pages, advertising, messaging, commerce and more. We succeed when we help our customers grow their businesses leveraging our solutions. The Marketing Audiences team sits within the Growth Marketing Delivery group (under SBM). We help realize the vision and strategy of marketers by designing and building audiences and measuring performance of marketing campaigns and initiatives. We are searching for a Marketing Analyst who will enable the execution of marketing campaigns to deliver leads, and self-service recommendations to advertisers. This includes responsibility for marketing campaigns, analytics, execution (from target audience identification, opportunity sizing, audience creation, performance readouts and debugging), running experiments, and delivering actionable campaign insights.

Marketing Analyst Responsibilities

• Design, analysis, and interpretation of projects from data requirement gathering to data processing, modeling, and recommendations
• Audience identification, and opportunity sizing for all channel marketing campaigns
• Build and maintain marketing signals and channel marketing triggers (logic which identifies when we send a particular email to a particular customer)
• Perform campaign performance analysis and create readouts (such as marketing metric performance, and the campaign's success)
• Debug, triage, and identify the right team to resolve the issues
• Identify opportunities for improvement through automation, streamlining processes and reducing campaign issues utilizing technology

Minimum Qualifications

Preferred Qualifications

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

124,000 / year to $176,000 / year bonus equity benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Seniority level

Not Applicable

Employment type

Full-time

Job function

Marketing and Sales

Industries

Staffing and Recruiting

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Salary : $176,000