Marketing Manager, Ancillary Services

Marketing Manager, Ancillary Services 

Are you a strategic marketer with a talent for managing impactful programs and building cross-functional relationships? Do you excel in driving initiatives from concept to execution while fostering collaboration and alignment? If so, you might be the ideal candidate for a role at The Keyes Company as a Marketing Manager, Ancillary Services. 

Summary of Responsibilities 

As the Marketing Manager, Ancillary Services, you will play a pivotal role in connecting Keyes’ brokerage with its "Family of Services” companies (Mortgage, Title, Insurance, and Property Management) by managing marketing programs, campaigns, and partnerships for each ancillary company. Reporting directly to the Chief Marketing Officer, you will drive strategic marketing initiatives, act as the central point of contact for cross-service partnerships, and oversee project execution with a focus on measurable outcomes. 

Key Responsibilities 

• Central Point of Contact: Serve as the primary liaison for partnerships that unite the brokerage with Family of Services, ensuring alignment and collaboration across teams. 
• Program and Campaign Management: Design, manage, and execute strategic marketing programs and campaigns to support business goals and drive engagement. 
• Lead Generation & Drip Campaigns: Create and execute targeted lead generation and behavioral drip campaigns to support business development and client retention. 
• Collaboration Across Teams: Work closely with service line leaders, agents, and the design team to ensure seamless execution of marketing initiatives and effective communication of announcement, training materials and new campaigns. 
• Project Oversight: Manage the planning, execution, and tracking of marketing projects, acting as a liason to the design team and administrators, ensuring projects meet deadlines, budgets, and strategic objectives. 
• Performance Analysis: Monitor and analyze the success of programs and campaigns, providing insights and recommendations to optimize results. 
• Brand Consistency: Ensure all marketing efforts align with each organization's brand standards and strategic vision. 

Requirements 

Experience 

• 5–7 years of marketing experience, with a strong preference for experience in the real estate industry and/or project management. 
• Proven ability to manage multi-channel campaigns and cross-functional partnerships. 
• Bachelor’s degree in Marketing, Business Administration, or equivalent experience

Skills 

• Proficiency in creative tools like InDesign, Photoshop, and Canva. 
• Strong written and verbal communication skills, with the ability to collaborate effectively across teams. 
• Excellent project management skills, including time management and attention to detail. 
• Analytical mindset with experience using data to inform marketing strategies. 
• Familiarity with marketing automation platforms and CRMs 

Attributes 

• Strategic thinker with a hands-on approach to execution. 
• Collaborative and adaptable, thriving in a dynamic, fast-paced environment. 
• Proactive problem-solver with a focus on delivering results. 

What to Expect: 

Competitive Salary and Benefits - Receive a competitive salary and comprehensive benefits package. 

Supportive Environment - Work in a collaborative and supportive environment. 

Opportunity for Impact - Make a significant impact on the company's growth and success. 

Dynamic and Challenging Work - Engage in diverse and challenging projects that lay the foundation for a successful career within the real estate industry. 

About Us: 

Independently-owned and operated since 1926, The Keyes Company is a leader in the real estate industry. The Keyes Family of Companies, along with its network of partner brokerages, comprises 50 offices, more than 3,000 Associates, and closed over $9.3 billion in annual real estate sales and services in 2023. Keyes’ offices are distributed throughout seven counties – Miami-Dade, Broward, Palm Beach, Martin, St. Lucie, Volusia, and Lee. Keyes expands our Associates’ reach globally as a Founding Member and Shareholder of Leading Real Estate Companies of the World®, the world’s largest network of independent brokerages, and Member of the exclusive Forbes Global Properties network. The Keyes Company offers a suite of resources to cover whatever needs arise while buying or selling a home. Mortgage, title, insurance, and property management needs are all managed in-house, allowing Keyes Realtors® to close deals with speed and efficiency while giving clients valuable access to the professionals responsible for the specific service lines. 

Intrigued? We’d love to hear from you. Even if you don’t meet all requirements, we encourage you to apply with a cover letter and resume. 

Equal Opportunity Statement: 

Keyes is an equal opportunity employer and values diversity in its workforce. We encourage applications from all qualified individuals and will accommodate applicants' disability-related needs, up to the point of undue hardship, throughout all stages of the recruitment and selection process. If you require a disability-related accommodation to participate in the recruitment process, please contact our recruitment team.