Manager, Social Media Strategy

Job Description

ABOUT THE ROLE AND OUR TEAM:

The Manager, Social Media Strategy, will serve as the day-to-day strategic lead for The Knot and WeddingWire’s Facebook, Instagram, and TikTok channels. In this role, you will be responsible for driving execution against the strategy and goals set by the Director, ensuring KPIs are met, and constantly refining best practices to improve results.

You will oversee evergreen and campaign planning, combining audience insights, creative briefings, and analytics to deliver measurable outcomes. As a critical leader, you’ll mentor and empower content creators while fostering a collaborative, high-performing culture. You’ll communicate progress, challenges, and successes thoughtfully with the Director, direct reports and other teams to keep stakeholders moving together as we take social at The Knot to the next level.

RESPOSIBILITES:

Strategic Planning & Execution

• Own the day-to-day strategy and execution of Facebook, Instagram, and TikTok for The Knot and WeddingWire based on established organic social strategy and roles of channels.
• Plan and oversee execution of monthly evergreen and campaign content plans that are aligned with brand goals and social content framework, rooted in audience insights, achieve KPIs and yield actionable learnings.
• In close partnership with the Lead, Social Media and Influencer Analyst, monitor channel performance, conduct testing, and refine strategies based on data and emerging best practices. Effectively communicates and presents results and recommendations in cross-functional forums.
• Collaborating with the Director, Social Media and Influencers, prepare points of view on emerging or opportunistic social and brand situations (ex: trends, crisis, platform changes)
  
  

Team Leadership & Collaboration

• Manage 2-3 direct reports, providing mentorship, clear direction, and constructive feedback to fuel their performance and growth.
• Set the pace and tone for the social team, fostering a culture of inspiration, collaboration, and accountability.
• Partner closely with Influencer, Integrated Marketing, Product Marketing and Performance Media teams to maximize the impact and return of organic social on collective marketing goals.
• Actively communicate with leadership, ensuring alignment on strategic goals and sharing key updates on team progress.
  
  

Channel Growth & Optimization

• In partnership with the Lead, Social Media and Influencer Analyst, prepare reporting and leverage insights to purposefully adapt tactics that grow following, engagement, and reach across social channels, including by developing learning agendas and testing plans.
• Stay ahead of industry trends, competitor strategies, and emerging platforms to keep the brand at the cutting edge.
• Partner with the Performance Media team on boosting to enhance organic social success.
  
  

Operational Excellence

• Ensure flawless execution of content and campaigns by overseeing workflow, deadlines, and quality control, optimizing processes as needed.
• Together with the Director of Social Media and Influencers, identify inefficiencies or obstacles and implement processes, systems, or tools to improve team output and satisfaction.
  
  

SUCCESSFUL CANDIDATES HAVE:

• 8 years of experience in social media management, with deep experience in strategic planning, creative briefings, analytics, and reporting.
• Proven track record of growing the following, engagement, and reach of a similar-sized or industry-recognized brand’s organic social media.
• Experience partnering with insights, influencer, creative, product, paid and data teams to integrate organic social into broader strategies and impact.
• Management experience, with the ability to mentor and lead a team of 2-3 highly-motivated, highly-satisfied direct reports.
• Proficiency in social media tools like Dash Hudson, analytics platforms, and project management software like Asana.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Strategic: Ability to thoughtfully plan, consider all relevant information, and align decisions with long-term organizational goals.
• Ambitious: Sets high expectations for themselves and their team, motivated by achieving measurable success and professional growth.
• Proactive: Forward-thinking, anticipating trends, competitor actions, and other factors to keep the brand’s social channels dialed into the brand strategy, innovative and data-driven.
• Mentorship-Oriented: Passionate about fostering talent, coaching junior team members, and equipping the team to succeed.
• Adaptable: Unafraid to navigate ambiguity, exhibit personal leadership and lead teams through change with confidence.
• Operationally Savvy: Skilled at identifying inefficiencies and implementing processes to improve productivity and output.
• Effective Communicator: Influential, polished communicator who highly considers their audiences to share updates and insights that prevent missed opportunities or missteps.
  
  

About Us

At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!

WHAT WE LOVE ABOUT YOU:

• You Dream Big. You iterate and experiment to drive innovation.
• You Love Our Users. You keep our global community at the center of everything you do.
• You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.
• You Hustle Every Day. You favor urgency and own your outcomes.
• You Win Together. People are at the heart of our success and you play as a team.
  
  

WHAT YOU LOVE ABOUT US:

We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter. We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.

To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.

We are seeking applicants residing in the Central or Eastern US time zones to facilitate effective communication with the company’s headquarters in Chevy Chase, MD.

--

US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

About The Team

WHAT WE DO MATTERS:

Here at The Knot Worldwide, we believe in doing work that matters. In more than 16 countries around the world, The Knot Worldwide’s leading family of brands—including The Knot, WeddingWire, Bodas, The Bash, The Bump, and more—help people take celebration planning from inspiration to action. When you join our global team, you’ll be a part of a diverse group of individuals passionate about serving and enabling our communities to celebrate the moments that make us.