What are the responsibilities and job description for the Marketing Strategy & Operations, Senior Manager position at The Knot Worldwide?
ABOUT THE ROLE AND OUR TEAM : The Knot Worldwide is looking for a strategic, data-driven, and detail-oriented Marketing Strategy & Operations Sr. Manager. Reporting directly to the Sr. Director of Marketing Strategy & Operations, this person will work closely with leaders across the Global Marketing team and key stakeholders across the organization, such as Product, Data, Engineering, Legal, Sales, and FP&A. The Marketing Strategy & Operations Sr. Manager will be responsible for supporting the Marketing Leadership Team with building our Global Marketing strategy and ensuring it is executed seamlessly through improving processes, systems, and partnerships across the organization. This position requires a strong understanding of strategic & financial planning, operational management, and data analysis to identify trends and inform decision-making. You are an excellent operator, with a knack for problem solving and cross-functional collaboration. You must be able to thrive in highly ambiguous environments and demonstrate the ability to think big while managing the details. The career growth opportunities for this role are limitless. This person will have a front-row seat to how company strategy is translated into a comprehensive marketing strategy and operational plan. They will have visibility and exposure to every part of the Marketing organization, as well as leaders across key partner teams. RESPONSIBILITIES :
- Analyze internal and external data to build strategies that drive growth, improve efficiency, and support our consumer and vendor business objectives.
- This role will support our global consumer and vendor strategies.
- Produce executive level strategic decks and memos. Must have experience in building clear, concise, and data-driven business cases.
- Oversee the development and management of TKWW's marketing budgets, partnering closely with FP&A to track performance, identify cost-saving opportunities, and drive efficiencies. Must be proficient in Google Sheets and Excel.
- Drive operational excellence through managing various initiatives. This will range from helping us drive our strategic planning process, to managing our software contracts and processes, to creating playbooks and programs that allow the marketing team to partner more effectively with partner teams across Product, Engineering, Data, Sales, Finance, and Legal.
- Project manage high-priority strategic initiatives through developing tight processes, driving accountability, and building deep partnerships with leaders across the company.
- Manage and evolve Global Marketing culture and people projects, such as overseeing our monthly all hands, managing talent development trainings, and evolving our recognition programs.
- Write clear and concise internal documents, slides, emails, and slack messages to summarize plans, priorities, results, celebrate wins, and more. Drive alignment, inform, and lead change with effective communication. SUCCESSFUL CANDIDATES HAVE :
- 6 years in Marketing Strategy, Marketing Operations, BizOps, or Consulting role
- Experience in synthesizing data and insights to develop business strategy; ability to translate strategy into a clear and concise executive-level presentation
- Strong time management and organization skills; ability to work independently and take initiative in a fast-paced environment
- Outstanding written and verbal communication; ability to interact and partner with Senior leadership
- Strong problem solving skills; ability to bring rapid clarity to ambiguous situations, resolving them effectively, communicating decisions efficiently, and enabling teams to move toward implementing solutions.
- Must be proficient in Excel, Google Sheets, and Google Slides
- BS or BA in Business, Marketing or related field.
