Senior Associate, Social Media Content Creator

Job Description

ABOUT THE ROLE AND OUR TEAM:

As The Knot’s Associate Social Media Content Creator, you will drive the creative content that engages and delights our social community. With proven experience growing the results of a comparable or larger Instagram brand, a passion for storytelling, and a collaborative approach, you’ll elevate our social channels to new heights. Reporting to the Manager, Social Media, you’ll play a key role in bringing the brand and social strategy to life with user-first content.

RESPONSIBILITIES:

• Ideation: Develop original, social-first content ideas aligned with The Knot’s brand and strategy. Pitch and conceptualize ideas as needed.
• Content Planning & Briefing: Manage additional content contributors (e.g., editors, vendors, employees) to supplement the organic social content plan. Create detailed briefs, provide feedback, and edit content.
• Content Creation: Shoot, direct, and edit high-quality video and photo content optimized for Instagram, TikTok, and other platforms. Apply evolving content capture and editing techniques to produce engaging, attention-grabbing material.
• Copywriting: Write compelling, on-brand captions, scripts, and other copy.
• Production: Plan, manage, and execute social-first content capture for brand shoots, The Knot Magazine shoots, influencer trips, and campaigns.
• Asset Management: Organize and maintain content assets to ensure accessibility and quality control for future cross-channel use.
• Publishing: Schedule or publish content and add relevant tags in The Knot’s social media management system.
• Social Style Guide: edit and maintain social style guide in partnership with Brand Creative team
  
  

SUCCESSFUL CANDIDATES HAVE:

• 2 years in a creative or content-focused role, ideally with a leading agency or brand.
• Expertise in Instagram, TikTok, and platform-specific content strategies.
• Mastery of phone content capturing and native or desktop editing.
• Proficiency with Adobe Creative Suite, Canva, and video editing tools.
• Experience using social data and insights to guide content decisions.
• Exceptional communication skills, with the ability to take feedback and iterate quickly.
• Familiarity with Asana or other project management tools.
• Online portfolio showcasing relevant work.
• Bonus: Skills in After Effects or animation, visual/video styling, or experience with the wedding industry.
• Creative Edge: Original, conceptual thinker with endless well of inspired ideas
• Content Expertise: Track record of producing successful content for high-performing social brand(s).
• Social Media Acumen: Strong understanding of social platforms, pop culture trends, and content best practices for each platform.
• Proactivity: A self-starter eager to drive the success of organic social channels.
• Growth Mindset: Open to new ideas, feedback, and opportunities for learning and development.
• Creator as Talent: Comfortable both behind and in front of the camera.
• Strategic Thinking: Ability to align creative ideas with business goals and performance insights for meaningful success.
  
  

About Us

At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!

WHAT WE LOVE ABOUT YOU:

• You Dream Big. You iterate and experiment to drive innovation.
• You Love Our Users. You keep our global community at the center of everything you do.
• You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.
• You Hustle Every Day. You favor urgency and own your outcomes.
• You Win Together. People are at the heart of our success and you play as a team.
  
  

WHAT YOU LOVE ABOUT US:

We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter. We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.

To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.

We are seeking applicants residing in the Central or Eastern US time zones to facilitate effective communication with the company’s headquarters in Chevy Chase, MD.

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US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

About The Team

WHAT WE DO MATTERS:

Here at The Knot Worldwide, we believe in doing work that matters. In more than 16 countries around the world, The Knot Worldwide’s leading family of brands—including The Knot, WeddingWire, Bodas, The Bash, The Bump, and more—help people take celebration planning from inspiration to action. When you join our global team, you’ll be a part of a diverse group of individuals passionate about serving and enabling our communities to celebrate the moments that make us.