What are the responsibilities and job description for the VP, Pricing & Monetization position at The Knot Worldwide?
Job Description
ABOUT THE ROLE AND OUR TEAM :
As the Vice President of Pricing & Monetization and Global Growth, you will lead and inspire a high-performing pricing and monetization team focused on optimizing revenue generation and driving global growth initiatives by improving pricing and monetization strategies. The VP of Pricing and Monetization and Global Growth will oversee these functions across our global marketplace platforms, including The Knot and WeddingWire brands, catering to wedding and event-related businesses worldwide.
This role is pivotal in developing and implementing pricing strategies for the Knot's marketplaces, experimenting with and deploying different monetization models, and growth strategies across domestic & international markets. You will oversee 3-5 individuals and report directly to the SVP, Global Revenue Strategy. You will also collaborate closely with cross-functional teams including Sales, Marketing, Product, Strategy, and Finance to ensure alignment with overall commercial objectives.
RESPONSIBILITIES :
- Develop dynamic pricing strategies considering various geo- / segment-specific considerations to optimize revenue, vendor satisfaction and balance marketplace health and guide their implementation in-field through tests
- Evaluate different monetization models (e.g. tiered subscription plans for vendors vs. more flexible performance unit based models) and lead monetization transformation efforts across different revenue channels
- Leverage advanced data analytics to track pricing performance & attainment across various wedding services categories (e.g. venues vs. DJs, florists, etc.) vs. vendor performance and marketplace health & couple experience to inform pricing decisions and drive revenue growth
- Work closely with sales and marketing teams to develop product packages, pricing levels, promotions, and discounts by market & segment to drive vendor acquisition, retention, and upsell
- Review and approve pricing frameworks and tools to streamline pricing decision-making processes and ensure consistency across markets and product lines
- Oversee pricing experiments in-field to evaluate pricing hypotheses, different model mechanics & pricing levels for different vendor segments & market types
- Work closely with Finance teams to ensure pricing and revenue strategies align with financial goals and targets
- Monitor competitors' pricing strategies to identify trends and ensure The Knot's value proposition is differentiated
- Ensure pricing adheres to industry regulations and fair pricing standards, fostering trust within the marketplace
- Lead by example, fostering a culture of accountability, collaboration, and innovation
SUCCESSFUL VP, PRICING & MONETIZATION AND GLOBAL GROWTH CANDIDATES HAVE :
About Us
At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!
WHAT WE LOVE ABOUT YOU :
WHAT YOU LOVE ABOUT US :
We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter. We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.
To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.
We are seeking applicants residing in the Central or Eastern US time zones to facilitate effective communication with the company's headquarters in Chevy Chase, MD.
US Notice : The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
About the Team
WHAT WE DO MATTERS :
Here at The Knot Worldwide, we believe in doing work that matters. In more than 16 countries around the world, The Knot Worldwide's leading family of brands-including The Knot, WeddingWire, Bodas, The Bash, The Bump, and more-help people take celebration planning from inspiration to action. When you join our global team, you'll be a part of a diverse group of individuals passionate about serving and enabling our communities to celebrate the moments that make us.
