What are the responsibilities and job description for the Brand Growth Strategist position at The Krusteaz Company?
Job Description:
The Krusteaz Company is seeking a Sr. Associate Brand Manager to join its marketing team.
This position contributes to brand performance, share and business growth by executing key initiatives that align with The Krusteaz Company sales and financial goals.
Reporting into the Senior Brand Manager, this role contributes to and leads business and marketplace analytics, annual brand and financial planning, marketing plans, and product development, all in service of driving the performance, equity and share of our brands.
- Key Responsibilities:
- Be a champion for our consumer: use marketplace data, trends, and consumer insights to bring the consumer front and center to all initiatives while championing the consumer across the organization.
- Contribute to brand and initiative learning plans.
- Be an advocate of the brand internally and externally, influencing peers and leaders on key aspects of the brand growth strategy and annual plan.
- Responsible for day-to-day business on one or more brand segments, delivering business results including P&L targets (top and bottom line); perform in-depth marketplace analytics and provide insights on trends (brand and competitive).
- Continuously recommend initiatives and activities that can address key trends and keep brand growth on track.
- Participate in monthly demand forecasting process by bringing marketplace and performance insights to the table to drive forecast accuracy.
- Mentor Associate Brand Managers on business analytics and tools to grow the team's competency in business and marketplace analytics.
- Support the development of annual brand and marketing plans: use marketplace data, consumer insights and customer truths to develop winning strategies that are rooted in brand, marketplace, and consumer insights.
- Lead the development and execution of key elements of the brand marketing plan including agency briefing, timeline and executional roadmaps.
- Collaborate with agencies and brand leads to co-develop communication and marketing assets, execute plans.
- Lead post-mortems to improve efficiency and effectiveness of plans.
About You:
We're looking for someone who is passionate about the consumer, has a strong bias for results, and demonstrated accountability.
You should have exceptional analytical skills and quantitative strength, experience turning insights and analysis into actionable strategies and initiatives.
Experience in analyzing financial data and proven understanding of P&L drivers is also required.
A clear demonstration of organizational savvy, communication, interpersonal skills – influencing, resolving conflict, and creative problem-solving skills is essential.
You should be able to develop working relationships with internal employees and external partners.
Proficiency in MS Office applications, with an emphasis on PowerPoint and high proficiency in Excel, is also necessary.
Experience using and analyzing syndicated data (IRI/Unify) is a plus.
About Us:
The Krusteaz Company is a leading manufacturer of baking mixes and frozen foods.
We offer a hybrid work model, comprehensive benefits, and opportunities for professional growth and development.
If you're passionate about marketing, consumer insights, and product development, we encourage you to apply.
