Contract Director of Marketing (In-Office, 3-Month Term, Potential to Extend)

About Us

At the Laurie Finkelstein Reader Team, marketing isn’t just a department—it’s the heartbeat of our organization. Strategic marketing drives lead generation, fuels agent success, and strengthens our brand’s impact. We are relentless in our pursuit of growth, and we need a bold, results-driven marketing leader who shares that same passion.

About the Role

We are looking for a Contract Director of Marketing to join our team for three months, with the potential to extend. This role is for a self-driven leader who thrives in high-growth, fast-paced environments and has a proven ability to generate leads, execute recruiting campaigns, and build a powerful brand.

In this role, you will lead a three-person marketing team, develop strategies that fill our pipeline with high-quality leads, and drive our recruiting and agent marketing efforts.

ResponsibilitiesLead Generation & Growth Strategy

• Build and execute marketing campaigns that attract, nurture, and convert leads into buyers, sellers, and agents
• Develop multi-channel marketing strategies to optimize our lead sources.
• Track, analyze, and improve lead performance metrics, ensuring we increase conversion rates across all marketing efforts
• Manage Follow Up Boss (FUB) CRM, lead automation, and database segmentation to ensure every lead is followed up with at the right time
• Collaborate with the sales team to align marketing and lead-generation strategies with revenue goals

Recruiting & Agent Marketing

• Own all recruiting marketing efforts—from digital campaigns to customized outreach strategies that attract top talent
• Oversee the development of branded recruiting materials, presentations, and social campaigns to position LFRT as the premier real estate team
• Create email, social media, and content strategies that engage and convert potential recruits
• Work closely with leadership to implement marketing-driven recruiting events, digital ad campaigns, and retargeting strategies

Brand Development & Digital Presence

• Maintain and enhance our online presence
• Manage and optimize SEO, blog content, email marketing, and social campaigns to ensure brand consistency and visibility
• Oversee the development of agent branding materials, ensuring our team has the best digital presence in the industry

Event Marketing & PR

• Drive the marketing strategy for client, recruiting, and agent recognition events
• Develop and execute PR campaigns, press releases, and media outreach to elevate the LFRT brand
• Capture and distribute high-quality content from events to drive post-event engagement and lead generation

Social Media & Content Strategy

• Lead and manage all social media platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok) with a focus on lead conversion and engagement
• Create and post high-impact content that drives interaction, lead generation, and brand authority
• Develop email campaigns, blog posts, and digital storytelling strategies to position LFRT as a market leader

Print & Direct Mail Marketing

• Oversee the design and execution of targeted mailing campaigns, postcards, and print marketing materials
• Manage branded recruiting and listing presentation materials to ensure our team is always putting its best foot forward

Who You Are

• Experienced Growth Marketer: 7 years in a real estate marketing or lead generation-focused role
• Proven Leader: You know how to manage a team, execute high-level strategy, and drive measurable results
• Data-Driven & Strategic: You make decisions based on analytics, KPIs, and lead conversion insights
• Tech-Savvy Marketer: Experience with Google Ads, SEO, CRM systems (Follow Up Boss preferred), email automation, and social media strategy
• Passionate About Recruiting & Lead Generation: You know that growth is everything, and you thrive in an environment that’s all about driving results

Why Join Us?

• Work with one of the top-performing real estate teams in South Florida
• Directly impact revenue growth through lead generation and recruiting campaigns
• Potential for full-time extension based on performance
• Competitive compensation and opportunity for high-level ownership of marketing strategy

Apply NowIf you’re ready to take on a high-impact leadership role, apply now by submitting your resume and cover letter and a Tiktok video telling us why you would be the best candidate for this role. Submit your resume and Tiktok by emailing office@lauriereader.com

Job Types: Full-time, Contract

Pay: $6,500.00 per month

Schedule:

• Monday to Friday

Ability to Commute:

• Plantation, FL 33324 (Required)

Ability to Relocate:

• Plantation, FL 33324: Relocate before starting work (Preferred)

Work Location: In person

Salary : $6,500