The Senior Manager, Hotel Marketing Communications, leads the development and execution of strategic marketing communications and content to support the acquisition, engagement, and retention of LHW’s member hotels. This role is pivotal in positioning LHW as the premier partner for independent luxury hotels by delivering compelling communications, innovative platforms, and collaborative strategies that enhance member value. The Senior Manager will also serve as the marketing business partner to the Member Experience team, driving alignment and delivering impactful initiatives that foster hotel engagement and long-term success.
Work Model This is a full-time role based in New York City with a hybrid work model (2 days / week in-office- Wednesday and Thursday) to support collaboration and flexibility.
Key Responsibilities
Serve as the marketing business partner to the Member Experience (MX) team, enhancing MX strategy through aligned marketing initiatives.
Develop and manage the annual roadmap and budget for hotel marketing, ensuring alignment with organizational goals.Define and monitor KPIs for hotel marketing initiatives; collaborate with the MX team to establish and track hotel engagement KPIs.Lead and mentor one direct report, fostering professional growth and high-performance.Content & Materials Development :Lead the creation of high-impact marketing content to highlight LHW’s value proposition, including positioning and messaging for membership benefits and services.
Develop a range of marketing materials, such as white papers, templates, guides, and videos, to support member development and hotel engagement in collaboration with the Design team.Craft executive-level communications for member hotels and consult with internal stakeholders on hotel-facing communications.Partner with the Brand & Design team to consistently adhere to LHW’s brand identity across all hotel marketing materials.Hotel Engagement & Communication Platforms :Lead and execute the hotel communications program, ensuring engagement throughout the hotelier lifecycle.
Develop speaker program for marquee member events, such as Membership Meetings, The Summit, and Annual Convention.Partner with Member Experience, Digital Product Development & Information Technology on the product strategy and roadmap for LHW’s digital experiences.Measurement and OptimizationMonitor and analyze the performance of hotel marketing campaigns, providing data-driven insights to refine strategies and maximize ROI.
Regularly evaluate the effectiveness of communication initiatives and pivot strategies based on member hotel needs.Requirements, Experience, and Qualifications :
Expertise in B2B Marketing Communications : 10 years of marketing experience in B2B lifecycle marketing preferably in the hospitality or travel industry; BA / BS in marketing, Communications or related field.Strategic Storytelling : A talent for distilling complex ideas into clear, compelling, and engaging narratives that build trust and drive alignment.Project Management Excellence : Strong organizational skills to manage multiple projects simultaneously, delivering exceptional results on time and within scope.Proven experience developing and managing content marketing assets (e.g. video, articles, white papers, testimonials, etc.) and briefing design teams and agencies.Experience with CRM and marketing automation tools (Salesforce Experience Cloud and Marketing Cloud experience preferred)High-Performance Leadership : Ability to inspire team members to achieve measurable success through clear communication and fostering a culture of accountability and continuous improvement.Key Capabilities :
Strong Communication : Exceptional written, verbal, and interpersonal communication skills, with an ability to convey clarity and authenticity.Adaptability : Ability to thrive in a dynamic, high-performance environment where curiosity, collaboration, and accountability are key.Global Perspective : A background working in diverse, international settings and the ability to tailor messaging across geographies and cultures.Analytical Mindset : Ability to measure the success of communications initiatives and adapt strategies based on insights.Collaborative Spirit : A natural relationship builder who thrives on teamwork and partnership.Compensation
Expected Salary
110,000-120,000Target Incentive bonus : 10%
Actual compensation within that range will be dependent upon the individual's skills, experience, location and applicable laws.Benefits
The Leading Hotels of the World fosters a high-performance culture and generously rewards its employees for their contributions. Here is just a preview of the benefits we offer :
22 days of Paid Time Off (PTO), 11 paid holidays, including birthdays as a personal holidayMedical coverage available within the first monthHealth Savings Account (HSA) with Company seed401(k) company match up to 4% of salaryUp to $500 for home office setup creditUp to $500 travel credit that supports and encourages our employees’ passion for travelUnlimited access to financial advisors4 weeks work-from-anywhere
Salary : $110,000 - $120,000
