What are the responsibilities and job description for the The League is hiring: User Acquisition Manager / Performance Growth Marketer (RE position at The League?

User Acquisition Manager / Performance Growth Marketer (REMOTE)

Full-time

The League is a social dating app startup backed by IDG Ventures, xSeed Capital, Cowboy Ventures, Structure Capital, Sherpa Ventures, and many notable angels. The Founder is a Stanford MBA (ex-Google, ex-Salesforce) with a strong product sense (engineering degree from Carnegie Mellon) and a fierce determination to change the dating space for the better. The League is live in 150 cities, brings in healthy revenue each month, and leads the pack in its innovative feature set that includes live video speed dating.

The League is looking for a highly analytical marketing leader with a track record of customer acquisition to join our team to help us grow and retain our community of members. The senior acquisition manager will report to our CMO and be based in US timezones. S / he will be responsible for designing our acquisition strategy for paid social, search, and other channels.

S / he will work closely with our analytics and product teams to execute our marketing strategy, both paid and owned, by identifying the right channels to acquire the best League users. As the owner of all acquisition channels, you’ll have the unique opportunity to influence and shape our marketing team, acquisition funnel, and performance marketing channels. S / he will also work closely with our CMO to ensure all of our marketing efforts are closely aligned.

Responsibilities :

Lead and grow the marketing team by leading all acquisition efforts including SEO, ASO, SEM, earned media, social media, and PR.

Oversee the full acquisition funnel, looking for opportunities to optimize conversion and efficiency.

Primary owner of churn and retention rate for The League.

Define and ensure consistent brand voice across all marketing efforts.

Develop a clear, consistent process for measuring digital campaign effectiveness & ROI.

Manage the monthly marketing budget across all paid channels to achieve growth targets at the target CAC, reporting weekly on performance metrics and spending.

Create local and hyper-local strategies to target and acquire customers in tight radius around our operating regions through digital as well as non-digital partnerships.

Dive deep into the data on customer personas and cohorts to identify the League’s ideal customer, directing the acquisition funnel to find more of them, and designing retention programs to increase their lifetime value.

Identify and experiment with new channels of acquisition with a results-driven mindset to broaden our reach and hit growth targets.

Responsible for the day-to-day management and evaluation of all external agency relationships and partnerships the League develops to support its marketing efforts.

Requirements :

BS / MS in Marketing, Economics or related technical field. You’re a marketer first.

6 years of experience leading and executing performance marketing and acquisition programs.

Demonstrated willingness to roll up your sleeves and execute across job functions with a penchant for getting things implemented.

Natural scrappiness with the ability to look for unseen solutions prior to asking for more resources.

Mastery of modern analytics / insight tools.

Knowledge, experience, and practical previous use of SQL.

Strong communication and interpersonal skills with a proven ability to influence an organization.

All your information will be kept confidential according to EEO guidelines.

TO APPLY : Submit your resume to jobs [at] theleague.com with the job position title as the subject line.

COMPENSATION :

Competitive / above average for the industry.

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