Demo

CRM Manager

The Lemoine Company
Baton Rouge, LA Full Time
POSTED ON 3/11/2025
AVAILABLE BEFORE 3/10/2030

LEMOINE, a Great Place to Work®-Certified company, is seeking a data driven CRM Manager to transform how we leverage our CRM and drive business growth. At LEMOINE, we strive for excellence while enhancing the lives of those we impact. We achieve this by upholding our Core Purpose and Core Values throughout our organization. This role will operate at the intersection of technology, data, and revenue strategy, empowering teams with essential insights while ensuring our CRM's full potential is realized to boost efficiency, improve decision-making, and accelerate growth.

We are seeking a high-impact, self-driven 'A-Player' as we aspire to become a Fortune 100 Best Company to Work For by 2027.

Summary:

The CRM Manager will play a pivotal role in CRM strategy, adoption, and data integrity, serving as the bridge between operations and technology teams. This role will translate business needs into effective CRM solutions, champion data integrity, and develop actionable intelligence from customer insights. As our digital initiatives expand, so will this role's focus, positioning the CRM Manager as a strategic leader in CRM innovation and AI integration.

Responsibilities:

CRM Strategy & Optimization:

  • Serve as the central point of contact for all CRM-related inquiries and drive organization-wide adoption.

  • Champion a data-driven culture, ensuring the CRM is an intuitive and indispensable tool for all users.

  • Translate stakeholder needs into effective CRM solutions that bridge business and technology.

Data Management & System Performance:

  • Maintain data integrity through access management, security protocols, and system audits.

  • Monitor system performance, test new features, and develop comprehensive documentation.

  • Facilitate data integration between systems to create a unified customer view.

Training & Reporting:

  • Lead user onboarding and training to ensure maximum value realization across divisions.

  • Build strategic reports and dashboards that deliver actionable insights to leadership.

  • Collaborate with Power BI specialists to develop data visualizations drawing from centralized data sources.

  • Analyze downstream effects of CRM updates on existing systems and processes.

Innovation & Continuous Improvement:

  • Stay current with CRM innovations and AI integration through industry events.

  • Identify enhancement opportunities and manage the change approval process.

  • Function as an internal consultant, driving continuous improvements and efficiency gains.

Required Qualifications:

  • Bachelor's degree in Business Administration, Information Systems, or a related field, or equivalent experience.

  • 5 years of proven CRM administration experience, preferably with Unanet (Cosential).

  • Experience in the architecture, engineering, or construction (AEC) industry is valued but not required.

  • Demonstrated success in driving CRM adoption and optimization in complex organizations.

  • Strong technical aptitude with Microsoft Office Suite and the ability to master new platforms.

  • Deep understanding of sales and marketing processes and their translation into CRM workflows.

  • Exceptional communication skills, capable of explaining technical concepts to non-technical audiences.

  • Experience in developing training programs that drive measurable user adoption.

  • Strong project management capabilities with meticulous attention to detail.

  • Proven ability to build relationships across divisions and influence at all levels.

  • Self-motivated problem-solver who thrives in fast-paced, evolving environments.

Equal Opportunity Employer:

LEMOINE is an Equal Opportunity Employer. We consider all applications regardless of race, color, sexual orientation, age, gender identity, religion, national origin, or disability. Only job-related factors will be considered when assessing applicants' qualifications.


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