What are the responsibilities and job description for the CRM Manager position at The Lemoine Company?
About the Role
The-lemoine-company seeks a data-driven CRM Manager to transform how we leverage our CRM and drive business growth. You'll operate at the intersection of technology, data, and revenue strategy, empowering teams with essential insights.
You will help us harness our CRM's full potential to boost efficiency, improve decision-making, and accelerate growth by championing data integrity, converting customer insights into actionable intelligence, and bridging operations and tech teams by translating business needs into effective CRM solutions.
This role is ideal for a high-impact, self-driven professional who thrives in fast-paced, evolving environments and is committed to becoming a subject matter expert in CRM systems.
Responsibilities:
- Serve as the central point of contact for all CRM-related questions and drive organization-wide adoption.
- Maintain data integrity through access management, security protocols, and system audits.
- Lead user onboarding and training to ensure maximum value realization across divisions.
- Build strategic reports and dashboards that deliver actionable insights to leadership.
- Monitor system performance, test new features, and develop comprehensive documentation.
- Facilitate data integration between systems to create a unified customer view.
- Stay current with CRM innovation and AI integration through industry events.
- Proactively identify enhancement opportunities and manage the change approval process.
- Function as an internal consultant, translating stakeholder needs into effective solutions.
- Champion a data-driven culture while making the CRM experience intuitive for all users.
- Collaborate with Power BI and other specialists to develop data visualizations that draw from centralized data sources and analyze downstream effects with any existing systems or processes.
Qualifications:
- Bachelor's degree in Business Administration, Information Systems, or related field, or equivalent experience.
- 5 years of proven CRM administration experience, preferably with Unanet (Cosential).
- Architecture, engineering, or construction (AEC) industry experience valued, but not required.
- Demonstrated success driving CRM adoption and optimization in complex organizations.
- Strong technical aptitude with Microsoft Office Suite and ability to master new platforms.
- Deep understanding of sales/marketing processes and their translation into CRM workflows.
- Exceptional communication skills explaining technical concepts to non-technical audiences.
- Experience developing training programs driving measurable user adoption.
- Strong project management capabilities with attention to detail.
- Proven ability to build relationships across divisions, departments, and influence at all levels.
We are an Equal Opportunity Employer. We consider all applications regardless of race, color, sexual orientation, age, gender identity, religion, national origin, or disability. Only job-related factors will be considered when assessing applicants' qualifications.
