What are the responsibilities and job description for the Director of Influencer Marketing Strategy position at The Linchpin Co.?
The Linchpin Co. is a dynamic people operations group specializing in custom recruitment and consulting services. At Linchpin, we recognize that a company’s most precious asset is its people, and we pride ourselves on being people experts!
As your trusted advisor and coach, we will guide you through the recruitment journey with The Kitchen. We are excited about your interest in partnering with us.
COMPANY OVERVIEW :
The Kitchen unites various disciplines and expertise. Our team consists of creatives, producers, data analysts, and social experts collaborating to bring remarkable ideas across diverse mediums, including social media and television. We operate at the pulse of culture, rapidly responding to trends and events while crafting ideas that resonate and spark conversations throughout the nation.
Are you ready to join an ambitious team that is disrupting the advertising industry? Our outstanding team has gained international recognition from prestigious institutions like Cannes and One Show, and we were honored as Campaign's Global In-House Agency of The Year, solidifying our leadership in the field. Join us in crafting groundbreaking work and pushing the boundaries of creativity.
At The Kitchen, we seek not just participants in the advertising world, but trailblazers ready to lead us to the next big innovation! We want passionate individuals dedicated to producing award-winning work and eager to infuse innovative ideas into both projects and strategy.
ROLE OVERVIEW :
This is not your typical marketing team, nor are you a typical marketer. As the Kitchen's Director of Influencer Marketing Strategy, you will play a crucial role in developing capabilities that are poised to shape the future of the creator economy. Your extensive background in strategy and influencer management on either the agency or brand side uniquely positions you to understand industry evolution and future directions, while effectively collaborating with cross-functional teams.
This opportunity presents a chance for the right candidate to engage with exceptional brands within a world-class company and to help shape something remarkable in a rapidly evolving market.
CORE RESPONSIBILITIES :
- Build Out a New Influencer Capability : Define and implement influencer creative strategies across key brands, enabling innovative market entry strategies and driving growth at Kraft Heinz.
- Influencer Strategy Development : Lead the design of comprehensive, innovative influencer marketing strategies tailored to the unique objectives and needs of priority brands.
- Influencer Vendor Management : Direct and oversee the collaborations with partner agencies, ensuring alignment and effective measurement.
- Influencer Identification and Recruitment : Identify, recruit, and cultivate relationships with influencers who resonate with our brands' values and target audiences.
- Creative Direction : Guide influencers creatively, ensuring their content aligns with brand messaging and engages the target audience.
- Measurement and Reporting : Collaborate with The Kitchen's performance and Kraft Heinz media teams to develop KPIs and metrics for campaign success, analyzing performance data for actionable insights.
- Brand Partner Communication : Serve as the primary contact for brand teams regarding influencer strategy and progress, ensuring effective communication of campaign objectives and results.
EXPERIENCE & SKILLS :
The Kitchen, Kraft Heinz, and Salt are committed to Equal Employment Opportunity and are dedicated to attracting and retaining qualified employees regardless of race, national origin, religion, sexual orientation, gender, age, or disability.