What are the responsibilities and job description for the Marketing Coordinator Job at The Living Desert in Palm Desert position at The Living Desert?

Description

The Opportunity :

The Living Desert Zoo and Gardens is searching for an energetic and detail-oriented Marketing Coordinator to join our dynamic and fast-paced team. As a Marketing Coordinator, you will gain hands-on experience in multiple aspects of marketing. This role offers the chance to develop your skills in advertising, branding, communications, and public relations while working for a mission-driven organization dedicated to wildlife protection and conservation.

Position Summary : The Marketing Coordinator will support the marketing and communications team at The Living Desert. This position will be responsible for a variety of tasks that support advertising, branding, communications, creative content development, and customer service.

The ideal candidate is proactive, enthusiastic, and flexible, with a keen eye for detail and strong problem-solving skills. They possess excellent communication and interpersonal abilities, and can produce high-quality work, even under tight time constraints.

Responsibilities :

Support the Marketing Managers in the execution of a wide variety of marketing campaigns, including online, print, direct mail, email marketing, and events.
Provide administrative support for daily marketing operations.
Assist in creating marketing materials such as graphics, photography, and copywriting.
Ensure digital and physical signage is current, accurate, and effective; coordinate updates as needed.
Design, build, and schedule the distribution of email blasts and newsletters.
Monitor and update the Zoo’s website and app to reflect current and upcoming programs, events, highlight sales opportunities, and increase customer engagement.
Work closely with local businesses to grow the Zoo’s Business Partner Program, identifying collaboration opportunities that enhance Zoo visibility and drive attendance.
Manage online review platforms and respond appropriately (TripAdvisor, Yelp, Google, Facebook, etc.).
Maintain the inbound correspondence for general Marketing emails.
Identify and leverage local marketing channels such as email newsletters, Facebook groups, community calendars, and other platforms to effectively promote Zoo events and activities.
Assist with on-site media, film and photo crews, and PR guests.
Maintain the Zoo’s photo database and assist in the creation of media / press kits and media photo libraries.
Serve as Zoo ambassador for community events, as assigned.
Adhere to brand standards, ensuring consistency in the Zoo's voice across all marketing materials and platforms.

Requirements

Key Skills and Qualifications :

Bachelor’s degree, preferably in marketing, communications, business administration or a related topic. An equivalent combination of formal education, training, and experience may also be considered.

A keen eye for trends, a strong understanding of strategic communications, and a willingness to try and learn new things.

The willingness to tackle problems with a proactive 'what's next' mindset.

Ability to work independently and collaboratively within a team.

The following technical skills and experience are also a plus : Working knowledge of Adobe Suite including Premiere, Photoshop, InDesign, and Lightroom, Meltwater, Sprout Social, and WordPress / Elementor.

Physical Position Description :

ESSENTIAL PHYSICAL TASKS : Occasional standing, walking, bending, twisting, some lifting up to 50 lbs. Safely operating print and production machinery.

TYPICAL WORKING CONDITIONS : Primarily an office environment, occasionally on-grounds.

HOLIDAY / EVENING WORK : Occasional Holiday, weekend, and evening work.

TRAVEL : Occasional travel to vendors and suppliers.

Licenses and / or Certificates :

Must hold valid California Driver License and be insurable on The Living Desert’s auto policy.

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Marketing Coordinator Job at The Living Desert in Palm Desert

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