What are the responsibilities and job description for the VP, Marketing position at The Lockwood Group, LLC?
This position can be based remotely (working from home) or at our headquarters in Stamford, CT.
About Lockwood: Lockwood collaborates with clients in the pharmaceutical, biotech, and medical device industries to identify effective, holistic, science-based strategies to address their objectives through medical communications. Our clients count on us to challenge their assumptions and help them creatively navigate around obstacles. From strategy through execution, we focus on accuracy, transparency, and scientific value to create programs that are evidence-based, clinically relevant, and contribute to the development of our clients' brands. Over a third of our staff hold advanced scientific or medical degrees, and most work from where they live. Because our flexible structure provides better work-life balance, we attract the best talent, facilitate their best work, and as a result, are more responsive to our clients, wherever and whenever they do business.
Summary: We seek a dynamic Marketing and Communications Leader to drive enterprise strategy, elevate brand presence, and unify our voice across audiences. Collaborating cross-functionally, you'll be blending innovation and data to fuel growth and deliver measurable impact in a pivotal, industry-shaping role.
Responsibilities:
Enterprise Marketing Strategy
- Develop and implement strategies aligned with enterprise goals to drive growth and market leadership.
- Oversee planning, budgeting, and resource allocation for maximum impact.
- Leverage market research and competitive analysis to refine decision-making.
- Ensure cross-departmental alignment and a cohesive go-to-market approach.
- Lead and mentor a marketing team, fostering innovation and accountability.
- Measure ROI and refine strategies for continuous improvement.
Individual Brand Marketing
- Execute an annual marketing plan with precise tactics, timelines, and budgets.
- Shape conference strategies and amplify industry presence.
- Manage advertising, media buying, and digital campaigns for optimal reach.
- Oversee website maintenance and thought leadership content (e.g., blogs, whitepapers).
- Enhance brand identity, pursue industry awards, and lead product launches.
- Drive lead generation with impactful campaigns.
External Communications
- Direct public relations and social media to boost reputation and engagement.
- Manage pharma-facing media relations and crisis communications with expertise.
- Provide team training for media and presentations.
Executive Communications
- Develop C-suite messaging for internal, external, and Board communications.
- Support acquisition integration and future positioning strategies.
Professional Skills and Requirements:
- Experience:10 years in marketing/communications, with enterprise strategy and brand management expertise. Medical communications knowledge required.
- Skills: Strategic thinking, leadership, digital marketing, ROI analysis, and crisis management.
- Mindset: Innovative, collaborative, and results-oriented.
- Education: Bachelor's in Marketing, Communications, or related field
- Hours: This role requires working EST hours
This position can be performed remotely in all but the following locations: Colorado, New York City, San Francisco County, CA.
