What are the responsibilities and job description for the Marketing Coordinator position at The Lodge at Blue Sky?
Every day is different, but key responsibilities include :
- Brand Marketing Strategy
- Support the Director of Marketing with campaign development, event activations, and strategicpartnerships
- Contribute to brainstorming sessions, offering innovative ideas for new marketing initiatives thatdrive brand positioning and awareness
- Social Media
- Works closely with the Director of Marketing to execute a social media strategy, assisting in day-to-day social media initiatives :
- Develop engaging and visually appealing content for Instagram that captures the luxuryresort experience and appeals to our target audience
- Assist in day-to-day social media initiatives, including drafting posts (including reels andInstagram stories), develop content calendars, writing captions, posting, and communitymanagement
- Track social media analytics and optimize content to drive brand awareness, engagement,and audience growth
- Public Relations / Tastemaker -
- Manage press materials, site alert forms, calendars, and tastemaker agreements
- Support the PR agency with reservations, itineraries, and logistics for media and influencer visits.
- Digital / Email Marketing -
- Support digital and website marketing efforts, including online reputation management, asset andcopy development for website and ads
- Daily maintenance and updating of website
- Draft and maintain calendar of email marketing campaigns
- Marketing Partnerships & Events
- Support the Director of Marketing in implementing creative, on-brand partnerships and events,including brainstorming and developing collaborations with luxury brands, tastemakers, andbusinesses.
- Oversee event logistics, maintain critical paths and checklists, and coordinate with the on-propertyoperations team to ensure seamless execution and communication
- On Property Branding and Collateral
- Serve as on-property branding expert - ensuring aesthetic guidelines are being met across theproperty
- Assist in designing and updating marketing and sales collateral, including brochures, flyers, pre-arrival materials, F&B assets, and area maps.
- Asset Management
- Organize and update digital assets, ensuring all photo / video libraries and promotional materialsare current and accessible
- Support in photoshoot planning and execution
- Maintain and update current repository of collateral : i.e Hotel Key Facts / Assets, Photo Videos,Promotional Calendars, Key Messaging, etc
- Administrative Support
- Assist with administrative tasks as needed, such as tracking expenses and sourcing materials
- Create reports and monthly recaps to showcase results and activations.
Requirements / Qualifications
ABOUT THE LODGE AT BLUE SKY :
Nestled between the soaring peaks of Utah’s Wasatch and Uintamountain ranges, a mold-breaking and highly-anticipated concept in hospitality is emerging...The Lodge at Blue Skysits on thousands of acres of some of the world’s most breathtakingly beautiful natural lands, just a few shortminutes from Park City, and its unique philosophy fosters, in equal measure, unmatched luxury and uninhibitedadventure. Prestigious industry publications including Travel and Leisure and Forbes have singled out The Lodge atBlue Sky as one of the most sought-after destination hotels in the world this year. When it opens its doors for thefirst time in May of 2019, the Auberge Resort Group Family looks forward to welcoming guests to share in theSoulful Journey that guides every aspect of this one-of-a-kind resort’s operations.
The Lodge at Blue Sky is pleased to invite qualified and passionate candidates to join our Family in growing strongroots in our local and global community, being responsible stewards of the land we love, experiencing meaningfuladventures, and nurturing our connections with people and other living creatures, every single day. The Lodge atBlue Sky believes that our mission to provide luxury with wild abandon to our guests can only be fulfilled bynurturing, valuing, and empowering our employees to be their best selves, and giving our best in return. Ouremployee culture sets itself apart from other luxury hotels in our genuine appreciation of and respect for our teammembers, and we are dedicated to providing the best employee experience possible for our team by pairing peoplewith positions that both challenge and enrich them, as well as offering competitive wages and comprehensivebenefits.
Auberge Resorts LLC is an Equal Opportunity Employer, M / F / D / V. Auberge Resorts LLC provides equalemployment opportunities (EEO) to all team members and applicants for employment without regard to race, color,religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Auberge ResortsLLC complies with applicable state and local laws governing non-discrimination in employment in every location inwhich the company has facilities. This policy applies to all terms and conditions of employment, includingrecruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, andtraining.
