Marketing Specialist

The Mailworks is a woman-owned family business specializing in the creation and distribution of direct mail campaigns for a nationwide customer base. The Mailworks operates 24 hours a day, usually 6 days a week. The team of 90 employees ranges from executives, marketing specialists, designers, developers, and production workers.

Job Summary

We are seeking a Marketing Specialist to strategize, develop, execute, and analyze content marketing initiatives for The Mailworks, with a strong focus on CRM Hubspot marketing operations and content strategy. This role requires creating compelling, on-brand, high-quality content across websites, landing pages, social media, blog posts, videos, sales collateral, emails, and Hubspot workflows.

Main Responsibilities:

• Simplification and Communication of Company Offerings
• Translate complex service offerings into clear, engaging, and easily understood messages that drive customer understanding and growth.
• Develop and maintain a cohesive brand voice and style across all marketing initiatives.
• Ensure that all content consistently reflects the company's values and highlights the benefits and unique value of The Mailworks' services.
• Content Strategy and CRM Management
• Develop and implement content strategies that align with the company's overall business goals.
• Manage and optimize HubSpot CRM workflows, lead nurturing campaigns, and database segmentation to maximize engagement and conversions.
• Develop and execute strategic email sequences and targeted lead nurturing initiatives.
• Ensure seamless integration of HubSpot workflows with marketing campaigns.
• Utilize AI tools to generate on-brand messaging, social media posts, emails, and blog content while maintaining meticulous consistency in tone and style.
• Social Media, Content Creation, and Email Marketing
• Manage editorial calendars for owned channels (LinkedIn, Facebook, Instagram) to position The Mailworks as an industry thought leader.
• Create and publish engaging content to support brand awareness, lead generation, and customer retention.
• Develop marketing emails, automated campaigns, and newsletters through HubSpot.
• Develop educational and training content for internal platforms, helping customers navigate The Mailworks' services, technology, and best practices, such as case studies, eBooks, and white papers.
• Write SEO-optimized blog posts, landing pages, and website copy focused on lead generation.
• Create event content, including collateral, slide decks, and takeaways.
• Work with third-party content creators when needed, managing projects from conception to final review.
• Performance Analysis and Optimization
• Analyze performance metrics (engagement, conversion rates, ROI) and present findings to inform marketing strategies.
• Establish and monitor key performance indicators (KPIs) for all marketing channels, including CRM workflows.
• Develop and present regular reports to the marketing team and executive leadership.
• Design and execute A/B testing and data-driven experiments to improve outcomes.
• Stay up to date on industry trends, competitive research, and emerging marketing technologies, including AI-powered solutions like ChatGPT.

Requirements:

• Bachelor's degree in Marketing, Journalism, Communications, or related field plus related experience or equivalent combination of experience, education, and training.
• 2 years of proven experience in developing and executing effective email, CRM, social media, and content marketing strategies, with a strong emphasis on B2B (preferred).
• Experience with HubSpot CRM, including workflow automation, lead segmentation, and database management.
• Exceptional writing, editing, and proofreading skills.
• Demonstrated proficiency with Google Suite, Adobe Creative Cloud, and project management tools such as ClickUp.
• Proficiency in AI tools such as ChatGPT to enhance efficiency.
• Ability to work with tight deadlines and to meet project milestones.
• Ability to handle a varied workload and manage multiple marketing projects simultaneously.
• Ability to collaborate effectively with sales, marketing, and executive leadership teams.
• Experience in analytics and reporting to a team on KPIs/metrics.
• Experience in direct mail or SaaS industries is a plus.
• Project management skills.
• A polite, friendly, and diplomatic manner.
• Integrity, reliability, and ability to adapt strategies based on data-driven insights.

Success Indicators:

• Error-free execution and high-quality output in all deliverables.
• Demonstrates a mastery-level understanding of The Mailworks products, services, Portal technology, and pricing structures.
• Actively uses AI and automation tools to increase productivity and campaign efficiency.
• Can demonstrate a measurable increase in blog traffic, time on page, social media engagement, email open click-through rates, and lead conversions.
• Maintains a consistent and engaging brand voice across all platforms following The Mailworks brand guidelines.
• Ensures timely completion of projects, meeting all deadlines and marketing objectives.
• Demonstrates a positive ROI from marketing campaigns and Hubspot workflows.
• Database campaigns are executed on time and result in improved engagement.
• Develops repeatable and scalable marketing strategies with supporting SOPs.