Brand Strategist/Content Creator

About Us:

The Makeup Academy NYC is a prestigious training institution dedicated to cultivating the next generation of professional makeup artists. Known for providing cutting-edge education, we offer a unique platform for creativity, professionalism, and industry connections. We are looking for an experienced and dynamic Marketing & Brand Strategist to lead our marketing efforts, enhance our brand visibility, and drive student enrollment.

Job Summary:

We seek a motivated and versatile marketing professional to take ownership of our full-spectrum marketing strategy. This individual will be responsible for developing and executing a comprehensive brand strategy, managing all aspects of social media content creation, developing on-site opportunities for industry partnerships, and running Meta (Facebook and Instagram) and Google ad campaigns with a keen focus on ROI. Additionally, this role will require the creation and optimization of marketing funnels to drive qualified leads. The ideal candidate is a one-person marketing powerhouse with experience in startups or similar roles requiring full-cycle sales and marketing management, particularly within the beauty, makeup, or fashion industries.

Key Responsibilities:

Brand Strategy Development

· Define and implement a comprehensive brand strategy that aligns with The Makeup Academy NYC’s vision and goals.

· Develop consistent messaging, voice, and visual identity across all marketing channels.

Social Media Content Creation

· Manage, create, and publish engaging content across all social media platforms (Instagram, Facebook, TikTok, YouTube, and LinkedIn).

· Develop visually compelling and educational content tailored to makeup artistry and beauty industry audiences.

· Leverage data analytics to optimize content performance and audience engagement.

On-Site Industry Partnerships

· Cultivate relationships with industry professionals, brands, and influencers to create mutually beneficial partnerships.

· Organize and manage on-campus events, open houses, and collaborative opportunities.

Digital Advertising Management

· Plan, execute, and manage paid ad campaigns on Meta and Google platforms.

· Monitor ad performance and continuously optimize for maximum ROI.

· Provide detailed reporting on key performance metrics and campaign outcomes.

Marketing Funnel Development

· Design and implement marketing funnels to drive and nurture qualified leads.

· Use automation tools to streamline lead generation and follow-up processes.

· Track and analyze lead conversion rates to enhance funnel effectiveness.

General Sales and Marketing Management

· Oversee all aspects of the sales and marketing cycle, from strategy and content creation to lead nurturing and conversion.

· Collaborate with the admissions team to align marketing efforts with enrollment goals.

Qualifications:

Experience & Skills

· Experience in marketing, brand strategy, or related roles, preferably in beauty, makeup, fashion, or education industries.

· Proven experience managing all aspects of marketing as a one-person or small-team marketer in a startup or similar fast-paced environment.

· Strong portfolio demonstrating expertise in social media management and content creation.

· Hands-on experience with Google Ads, Facebook/Meta Ads Manager, and ROI analysis.

· Proficiency in developing and managing marketing funnels and automation workflows.

· Excellent communication, relationship-building, and project management skills.

Technical Proficiency

· Familiarity with marketing automation tools

· Expertise in graphic design tools (e.g., Canva, Adobe Creative Suite) for creating on-brand content.

· Strong knowledge of SEO and digital marketing best practices.

Education

· A degree in Marketing, Business, Communications, or a related field is preferred.

· Certifications or formal training in makeup artistry, beauty, or fashion industry knowledge is highly desirable.

Why Join Us?

· Opportunity to shape the future of a prestigious makeup academy.

· A dynamic and creative work environment.

· Collaboration with industry leaders and access to unique networking opportunities.

Job Types: Full-time, Part-time, Internship

Pay: $45,000.00 - $60,000.00 per year

Work Location: In person

Salary : $45,000 - $60,000