Content Marketing Specialist

Summary

The Content Marketing Specialist plays a pivotal role in driving the Museum’s brand messaging. They create compelling content in a variety of forms that captivates the Museum’s target audiences and aligns with established goals and objectives. Reporting to the Marketing Communications Director, they are responsible for implementing a content strategy that drives traffic, engagement, and conversions.

Success Traits

· A passionate and skilled writer with a curious mind

· Positive, collaborative team player

· Analytical strategic thinker with a passion for content performance & measurement

· Adept and organized with extreme attention to detail

· Willingness to embrace SPY Core Values of Service Excellence, Team, Creativity, Diversity, and Fun

Responsibilities

· Write clear and compelling content to attract and retain new visitors, members, subscribers, and supporters

· Collaborate with creative team and other departments to create cohesive marketing materials (e.g. email campaigns, web content, print materials, etc.)

· Use SEO principles to optimize content and maximize copy’s reach

· Assess and develop an efficient schedule of emails to encompass the marketing needs of various departments

· Develop email list segmentation strategies using interest groups to maximize and customize engagement, fundraising, and list health

· Use data and analytics to measure the effectiveness of writing, and make adjustments as needed

· Stay current on industry trends, tools, and technologies

Minimum Education Required

· BS or BA degree in Communications, Marketing, Journalism, or related field

· Masters degree (a plus) in Communications, Marketing, or related field

Minimum Experience Required

· 3 years of experience in content marketing or copywriting preferably on behalf of a nonprofit organization

Skills Preferred

· Impeccable writing and editing skills for clarity, grammar, and spelling

· Proven track record of creating quality content that is relevant and engaging for a variety of channels

· Strong ability to communicate effectively utilizing the appropriate voice and tone for different audiences

· Project management experience with excellent attention to detail, editing skills, and adherence to deadlines

· Expertise in email marketing platforms and campaigns

· Demonstrated knowledge of email construction, including HTML, CSS and dynamic data fields

· Experience with A/B and multivariate testing and enthusiasm for thoughtful experimentation

· Strong knowledge of Search Engine Optimization and Marketing

· Proficient in Google Analytics and Google Tag Manager

· Passion for the world of digital media and its application in the museum environment

Special Considerations

· Occasional evening and weekend work required.

· Ability to handle, lift, and move stock weighing up to 40 pounds required.

How to Apply:

Please submit resume and cover letter for full consideration.