Social Media Specialist

Summary

The International Spy Museum is a private nonprofit museum dedicated to educating the public about the world of espionage and intelligence through exhibits, educational programs, special events, and public outreach. Our Marketing & Communications Department seeks a self-motivated Social Media Specialist with a creative eye for storytelling to plan, develop and implement social media content that delights, educates, and engages key audiences.

Success Traits

· Strong visual and creative eye for digital content

· Demonstrated track record of creating high quality and impactful social media assets.

· Enthusiastic team player and collaborator

· Creative thinker and strategist, willing and able to bring new ideas for execution

· Passion for the Spy Museum’s mission of education

· Self-starter

Responsibilities

· Build a range of engaging social media content across the Spy Museum’s major accounts.

· Create, write/edit, schedule, and publish consistent posts on platforms including – but not limited to – Facebook, Instagram, X, TikTok, YouTube, and LinkedIn.

· Plan, capture, edit, and manage photos and videos for social media purposes.

Analyze and assess performance across social media channels. This includes performance of individual posts and content to measure effectiveness, efficiency, and impact. Prepare consistent reporting and analysis to track social performance.

· Generate and implement short form video strategy to maximize visibility of Museum content.

· Create and manage content calendar to ensure posts are effectively and strategically executed.

· Provide real-time social media monitoring of comments on platforms, develop strategy for replying, direct customer questions to appropriate teams.

· Plan, create, and execute paid social ad campaigns.

· Serve as departmental social media liaison to ensure consistency of the Museum’s social guidelines and brand; manage incoming requests/deliverables.

· Serve as external social media liaison establishing collaborations with appropriate partner institutions.

· Uncover opportunities to reach new audiences. Identify new and emerging trends and insights across all platforms to help Marketing/Comm team optimize digital strategy.

· Collaborate with Media Relations Director on the development of Museum’s overall social media strategy to meet revenue goals, build brand awareness, and enhance audience engagement.

· Such other tasks as from time to time are assigned.

Minimum Education Required

· BS or BA degree required in Communications, Marketing, Journalism, or a related field.

Minimum Experience Required

· A minimum of 2-3 years’ experience managing social media on behalf of an organization.

· Hands-on experience using and managing various social media platforms including Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, etc.

· Demonstrated track record of creating original social media content with images or videos.

Skills Preferred

· Strong communication, copywriting, and editing skills.

· Excellent organizational skills; ability to manage multiple projects and set priorities.

· Knowledge and understanding of social media landscape, including engagement strategies, content types, and implementation.

· Understanding of video editing basics and using Adobe Premiere, iMovie or other in-app tools.

· Experience with Sprout Social or other social media scheduling tools.

· Adept with Adobe Creative Cloud, Canva, and Microsoft Office Suite.

· iPhone/Apple user preferred.