What are the responsibilities and job description for the Media Partnership Coordinator Job at The McGovern Group, LLC in Washington position at The McGovern Group, LLC?
Responsibilities :
Identify, research, and cultivate relationships with relevant media outlets (print, broadcast, online) and industry publications.
Develop and execute media outreach campaigns to generate press coverage and increase brand visibility.
Draft press releases, media pitches, and other media materials.
Build and maintain media lists and track media coverage.
Monitor media mentions and analyze media coverage to measure campaign effectiveness.
Attend industry events and conferences to network with media professionals.
Collaborate with internal teams (e.g., marketing, communications, public relations) to ensure alignment and support media partnership initiatives.
Stay abreast of media trends and industry news.
Maintain accurate records of all media outreach activities and partnership agreements.
Qualifications :
Bachelor's degree in Journalism, Communications, Public Relations, Marketing, or a related field.
2 years of experience in media relations, public relations, or a related field.
Proven ability to build and maintain strong relationships with media contacts.
Excellent written and verbal communication skills.
Strong research, analytical, and problem-solving skills.
Proficiency in Microsoft Office Suite and CRM software.
Strong organizational and time-management skills with the ability to prioritize tasks effectively.
Ability to work independently and as part of a team.
US Citizenship or Green Card Holder required.
Preferred Qualifications :
Experience with media monitoring tools and social media analytics platforms.
Experience in the insurance or financial services industry.
Knowledge of AP Style and media best practices.
Experience with content creation (e.g., writing press releases, blog posts).
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