Assistant Director, Marketing & Experience

Posting Information

Posting Information

Posting Number 2025404 Posting/Functional Title Assistant Director, Marketing & Experience University Pay Plan Title Asst Dir, Student Center Location San Marcos Department Student Center Recruitment Type Open to All Job Type Full-Time Funding Source Permanent Monthly Salary $5,000.00-$5,333.33 Job Category Exempt Required Qualifications: Applicants must specifically address how they meet these required qualifications to meet the requirements of the position.

• Extensive knowledge of marketing strategies, branding techniques, and promotional activities.
• Understanding of best practices for managing social media, websites, and digital marketing campaigns.
• Ability to balance marketing, experience management, and administrative duties effectively.
• Knowledge of event marketing, upselling strategies, and audience engagement techniques.
• Familiarity with user experience (UX) principles to enhance student and visitor engagement.
• Knowledge of student engagement, campus partnerships, and university operations.
• Proficiency in Monday.com or similar project management tools for workflow organization and team coordination.
• Ability to enforce brand guidelines and maintain a unified visual identity.
• Bachelor’s Degree.
• Ability to manage and motivate a team with professionals and students.
• Be able to work a flexible work schedule; evenings and weekends as required or deemed important for effectiveness.
  
  

Preferred Qualifications

• Understanding of financial planning, purchasing procedures, and revenue forecasting. Familiarity with user experience (UX) principles to enhance student and visitor engagement.
• Knowledge of student engagement, campus partnerships, and university operations.
• Master’s Degree
  
  

Job Description

The Assistant Director, Marketing & Experience provides leadership to the LBJ Student Center Marketing & Experience team. This role is responsible for the development and implementation of comprehensive strategic initiatives to enhance marketing, branding, promotional activities, sales, and user experience. The Assistant Director fosters innovative and collaborative efforts that engage students, staff, alumni, and visitors. This position directly supervises a marketing coordinator and a graduate student and indirectly supervises student employees. Additionally, with the assistance of a graduate student, the Assistant Director oversees George’s, a popular hangout spot in the LBJ Student Center.

Job Duties

Marketing Strategy and Brand Management 30%

• Create and execute marketing campaigns to promote services and programs, maximize space utilization, and realize revenue potential.
• Manage social media, website content, and digital marketing efforts.
• Ensure consistent branding and messaging across all materials and platforms.
• Foster a positive and recognizable brand image, maintaining visual identity and branding guidelines.
• Monitor and analyze marketing campaign effectiveness, providing regular reports and recommendations.
  
  

Student Center Experience 30%

• Manage services, offerings, and collaborations within George’s and future concept in Boko’s Living Room to maximize campus impact and revenue opportunities.
• Establish and maintain relationships with key stakeholders to ensure a dynamic and engaging environment.
  
  

Supervisory/Management 20%

• Recruit, hire, train, and lead the Marketing and Experience team, including a marketing coordinator, graduate student, and student employees.
• Manage the marketing and experience budget, including purchasing, staffing costs, and revenue monitoring.
• Lead regular meetings, conduct trainings, and develop training manuals and resources.
  
  

Collaboration and Data Analysis 10%

• Collaborate with Event Services to develop promotional/upsell opportunities.
• Collaborate with campus departments, student organizations, and external partners to develop programs and activities that boost traffic and create memorable experiences at the student center.
• Monitor and analyze marketing campaign effectiveness, providing regular reports and recommendations.
• Gather and analyze feedback from students and visitors to improve services and facilities.
  
  

Administrative 10%

• Monitor Department Budget
• Serve as a vital member of the LBJ Student Center leadership team, developing reports and handling special projects.
• Represent the department on relevant committees, actively participating and reporting back.
  
  

Additional Information to Applicants

Be able to work a flexible work schedule; some evenings and weekends as required or deemed important for effectiveness.

Job Open Date 04/08/2025 Job Close Date (posting closes at midnight) 04/27/2025 Open Until Filled No Normal Work Days Monday, Tuesday, Wednesday, Thursday, Friday Normal Work Hours Start 8:00AM Normal Work Hours End 5:00PM Posting Notices You will be required to electronically attach a resume, cover letter, and list of references to your application. Legal and Required Notices

Texas State University is committed to a policy of non-discrimination and equal opportunity for all persons regardless of race, sex, color, religion, national origin or ancestry, age, marital status, disability, veteran status, or any other basis protected by federal or state law in employment, educational programs, and activities and admissions.

Employment with Texas State University is contingent upon the outcome of record checks and verifications including, but not limited to, criminal history, driving records, education records, employment verifications, reference checks, and employment eligibility verifications.

Why work @ Texas State?

• Amazing health insurance: various coverage options starting your first day of employment for full-time employees with Texas State paying 100% of the employee premium and 50% for your dependents!
• Generous paid time off: vacation, holidays, sick days and many more!
• Excellent work life balance resources: mother and family-friendly resources in addition to a comprehensive FREE wellness program
• Great training and development opportunities: choose from a variety of classroom and online course offerings, learning resources, certifications, and employee educational support programs.
• An inclusive Bobcat community: join our many social networks offered on and off-campus
• Retirement peace of mind: TRS pension, retirement plans and voluntary saving options with generous employer contributions
  
  

By joining the Texas State Bobcat team, you’ll be a part of one of the most beautiful, welcoming, and growing universities in the nation.

Quick Link https://jobs.hr.txstate.edu/postings/51889

Applicant Document

Required Documents

• Resume
• Cover Letter
• List of References
  
  

Optional Documents

• DD 214/DD1300
• Veteran's Preference
• Licensure
• Certifications
  
  

Supplemental Questions

Required fields are indicated with an asterisk (*).

• * Do you have a Bachelor's Degree, or higher, in Marketing, Advertising, Public Relations, or other related field?
• Yes
• No
• * Do you have experience developing marketing assets such as digital signs, websites, print or social media?
• Yes
• No
• * Do you have the ability to develop and implement proven marketing strategies?
• Yes
• No
• * Do you have experience planning and implementing medium scale events?
• yes
• no
• * Do you have experience managing a venue or consistent program?
• yes
• no
• * Do you have experience managing staff and or students?
• yes
• no