What are the responsibilities and job description for the Senior Associate Manager, Brand Commercialization (Ventures) position at The Mike's Hard Lemonade Company?
This role is designed to support one or more brands/sub-brands in the Mark Anthony Ventures portfolio for the US Business. The Sr. Associate Manager of brand Commercialization will be responsible for assisting in the marketing strategy, deployment, and commercial management of NTW and expansion Brands in the US.
BUSINESS DELIVERABLES & KPI’s
Accountabilities
Your Cross Functional Stakeholders & Support Needed Or Given
QUALIFICATIONS NEEDED & EXPERIENCE GAINED
Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.
BUSINESS DELIVERABLES & KPI’s
Accountabilities
- Support Local Category & Brand Growth Plan
- Build Commercial Activity Plan and activation calendar
- Facilitate the Innovation implementation and volume planning
- Support SKU assortment review & pricing strategy
- Coordinate the budget, performance reporting, agency roster management, and adaptation of local assets as applicable
- ROI on Brand Plans
- Brand Growth & Health
- Volume & Sales
- Innovation Metrics (i.e., Portfolio Management, Volume Projection, & SKU Optimization)
- Own deployment of Local brand growth plan and strategic commercial delivery
- Influence Innovation, Brand strategy, planning & asset delivery
- Veto US cross-functional brand commercialization outputs (i.e., shopper experiential, social, etc.)
Your Cross Functional Stakeholders & Support Needed Or Given
- Global & US Brand Marketing, Digital Center of Excellence. Global Innovation Team.
- Sales, Finance, & Compliance
- Consumer Connection Team (Shopper, Social, Media etc.) US Events & Regional Marketing Team.
- Brand campaigns, playbooks, and calendars
- Brand-related financial reporting and insights
QUALIFICATIONS NEEDED & EXPERIENCE GAINED
- Bachelor’s Degree & 4-6 years of prior marketing experience, Alc/Bev or CPG preferred
- Experience working on a fast-moving, explosive-growth brand
- Proven ability to think creatively, coupled with strong analytical and project management skills
- Passionate Champion
- Delivers on commitments & Takes Ownership
- Prioritizes improvement
- Asks questions
- Celebrates culture
- Collaborator, works well with others
- Celebrates culture
- Exposure and influence on Global Marketing and Innovation’s pursuit to envision, define, and scale brands.
Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.
- Competitive annual salary from $88,000 to $110,000, based in Chicago, IL
- Bonus plan designed to recognize company performance and individual contributions
- Comprehensive health and welfare benefits
- Company matching 401(k) contributions
- Paid time off including annual leave, paid sick time and holidays
- Extensive opportunities for training, development, and career growth
Salary : $88,000 - $110,000
