What are the responsibilities and job description for the Marketing Specialist position at The Misch Group?
Marketing Specialist
About Us:
We are a growing and dynamic insurance agency seeking a highly motivated and experienced Marketing Specialist to join our team in Hanford, CA. We offer a competitive salary and benefits package and are committed to fostering a supportive and collaborative work environment.
Job Summary:
The Marketing Specialist will be responsible for developing and implementing marketing strategies to drive business growth for our Hanford office. This role requires a strong understanding of the insurance industry, particularly in general business, commercial agriculture, and transportation, as well as the ability to effectively market a diverse range of insurance products, including Workers’ Compensation. The ideal candidate will be a results-oriented individual with excellent communication and interpersonal skills.
Responsibilities:
Develop and execute comprehensive marketing plans to generate leads and increase sales.
Identify target markets and develop effective marketing campaigns to reach them.
Create marketing materials, including brochures, website content, and social media posts.
Manage social media presence and engage with potential clients online.
Network with industry professionals and attend community events to promote the agency.
Track and analyze marketing campaign performance and make adjustments as needed.
Collaborate with sales team to ensure alignment between marketing and sales efforts.
Manage marketing budget effectively.
Stay up-to-date on industry trends and best practices.
Qualifications:
Minimum of 5 years of experience in insurance marketing, handling general business, commercial agriculture, and transportation lines, including Workers’ Compensation. Experience with premium sizes ranging from $25K to $250K is essential.
Strong understanding of insurance products and services.
Excellent communication, interpersonal, and presentation skills.
Proven ability to develop and execute successful marketing campaigns.
Proficiency in digital marketing tools and social media platforms.
Ability to work independently and as part of a team.
Strong analytical and problem-solving skills.
Preferred Qualifications:
Residing in or around the Hanford, CA area.
Must reside in California
Compensation:
$70,000 - $90,000 annually, depending on location and experience.
Work Environment:
Hybrid schedule available for candidates residing in or around Hanford, CA, or
100% remote work considered for candidates outside the Hanford area.
Salary : $70,000 - $90,000
