What are the responsibilities and job description for the Digital Marketing Coordinator position at The Mom Project?
Digital Marketing Coordinator
Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding.
Exact compensation may vary based on skills, experience, and location.
20 hrs / wk
Contract (1099)
Remote work partially (90%)
Travel not required
End date : January 22, 2026
Preference is for candidates local to the DMV / Northern Virginia area.
The Digital Marketing Coordinator will be responsible for developing and managing digital marketing initiatives. This role will play a pivotal part in expanding our digital presence, focusing on paid advertising campaigns, and optimizing our social media strategy across platforms.
Responsibilities :
- Plan, create, and execute paid digital campaigns across platforms like Google Ads, Facebook, Instagram, and other relevant channels.
- Plan, create, and execute all email campaigns and funnels for new leads.
- Continuously optimize our website for SEO and Google algorithm changes.
- Track and analyze web traffic, conversions, and customer behavior using Google Analytics and other relevant tools.
- Design digital and print marketing materials using InDesign, Canva, or other related tools.
- Ensure all digital marketing efforts align with the overall marketing strategy.
- Develop and execute a comprehensive social media strategy that aligns with the company’s goals and resonates with our target audience.
- Create engaging and relevant content for various social media platforms.
- Engage with our community through comments, direct messages, and social media interactions to build strong relationships and brand loyalty.
- Monitor and analyze social media metrics, providing regular reports.
- Stay updated on industry trends, platform updates, and competitor activities.
- Work closely with the marketing and executive team to align our digital marketing efforts with overall business objectives.
- Manage, refine, and grow social media followers and engagement.
Requirements :
All applicants applying for U.S. job openings must be legally authorized to work in the United States and are required to have U.S. residency at the time of application.
If you are a person with a disability needing assistance with the application, or at any point in the hiring process, please contact us at support@themomproject.com.
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