What are the responsibilities and job description for the Marketing Manager, App Store Optimization and Conversion (Hybrid - San Francisco, CA) position at The Mom Project?
Our customer is a leading global media and entertainment company that creates and distributes a large portfolio of content and brands across television, film, and streaming and is available in over 200 countries and territories and over 45 languages. Headquartered in New York, NY with more than 30 office locations in the United States.
Our Customer is seeking a Marketing Manager on a contract basis to support their business needs. This role is a hybrid setup (3 days onsite and 2 days remote/week) in San Francisco, CA.
The Manager of App Store Optimization and Conversion will play a critical role in the success of gaming titles. We are seeking a highly motivated and results-driven individual who can track & optimize the acquisition funnel for ad creatives & app stores/landing pages to improve conversion rates. You will work across mobile and console games to evaluate and identify opportunities that increase conversion rates and improve business performance.
Job Responsibilities
Available Perks (Available upon completion of the waiting period for eligible engagements): Medical, Dental, Vision, and 401k.
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Our Customer is seeking a Marketing Manager on a contract basis to support their business needs. This role is a hybrid setup (3 days onsite and 2 days remote/week) in San Francisco, CA.
The Manager of App Store Optimization and Conversion will play a critical role in the success of gaming titles. We are seeking a highly motivated and results-driven individual who can track & optimize the acquisition funnel for ad creatives & app stores/landing pages to improve conversion rates. You will work across mobile and console games to evaluate and identify opportunities that increase conversion rates and improve business performance.
Job Responsibilities
- Measure and develop insights about ad creative performance on paid and owned marketing channels, to optimize user acquisition funnels
- Design ad testing frameworks for each key ad network, based on constantly evolving best practices
- Benchmark competitor ad concepts, creative volume, and velocity of ads deployed within key genres among competitors
- Develop ad creative strategies and iterative recommendations in partnership with marketing and creative teams, based on data-driven insights
- Monitor and analyze app store and landing page performance metrics and provide insightful reports
- Implement ASO strategies and tactics to optimize user journeys on app stores and product landing pages
- Conduct keyword research, analysis and tracking to improve app store visibility and organic downloads
- Collaborate with cross-functional teams to ensure ad creative development and landing pages are aligned with marketing strategy
- Stay updated on industry trends, best practices and changes in app store and ad network algorithms to continuously improve strategies
- Utilize A/B testing and other data-driven approaches to optimize performance
- Manage and maintain relationships with app store partners, web developers, and ad networks to continuously benchmark approaches with the market
- Bachelor’s degree or equivalent required
- 3 years of app store optimization and conversion experience
- Experience planning & implementing ad creative and landing page strategies for games of different genres, achieving significant app user base growth
- Strong understanding of user acquisition
- Experience with gaming tools and software (e.g. SensorTower, StoreMaven, Singular, etc.)
- Ability to work effectively with cross-functional teams and all levels of management
- Ability to project manage multiple projects with strong attention to detail
- Ability to work in a fast-paced environment and adapt to changes
- Strong presentation and communication skills
- Gaming experience preferred
Available Perks (Available upon completion of the waiting period for eligible engagements): Medical, Dental, Vision, and 401k.
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
