What are the responsibilities and job description for the Senior Consumer Marketing Manager (Hybrid - Burbank, CA) position at The Mom Project?
Our customer is a leading global media and entertainment company that creates and distributes a large portfolio of content and brands across television, film, and streaming and is available in over 200 countries and territories and over 45 languages. Headquartered in New York, NY with more than 30 office locations in the United States.
Our Customer is seeking a Senior Consumer Marketing Manager on a contract basis to support their business needs. This role is a hybrid setup (3 days onsite and 2 days remote/week) in Burbank, CA.
In this role, you will spearhead creative development and marketing processes within the Mobile Gaming Division. You must have expertise in user acquisition creative development as well as testing and an understanding of mobile best practices. You will partner with creative services to oversee day-to-day management of external creative agency partners and help manage the overall process of ideation, development, testing, and execution of global campaign distribution in partnership with the Growth Marketing teams. While impeccable project management skills sit at the core of this role, this individual will also need to contribute at the strategic creative level to drive all marketing initiatives.
Responsibilities
Contractor benefits are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)
Benefits include: Medical, Dental, Vision, 401k.
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Our Customer is seeking a Senior Consumer Marketing Manager on a contract basis to support their business needs. This role is a hybrid setup (3 days onsite and 2 days remote/week) in Burbank, CA.
In this role, you will spearhead creative development and marketing processes within the Mobile Gaming Division. You must have expertise in user acquisition creative development as well as testing and an understanding of mobile best practices. You will partner with creative services to oversee day-to-day management of external creative agency partners and help manage the overall process of ideation, development, testing, and execution of global campaign distribution in partnership with the Growth Marketing teams. While impeccable project management skills sit at the core of this role, this individual will also need to contribute at the strategic creative level to drive all marketing initiatives.
Responsibilities
- Partner with the Mobile Product Marketing Managers to manage global marketing strategies, including digital ads, trailers, visual identity, packaging, trade and media integrations, events, social media, and CRM activities.
- Champion creative projects with external agency partners, aligning on product creative strategies and ensuring all communication materials are strategically targeted and cohesive.
- Drive project management pipelines to maintain schedules, manage budgets, and oversee the traffics/approvals process.
- Lead creative briefings and attend reviews, offering constructive feedback and direction to ensure alignment with the marketing strategy.
- Day-to-day oversight of external creative agencies, fostering strong, productive relationships.
- Research and build on best practices – UA learnings, paid media KPI’s, competitive landscape, brand partner input such as first party.
- Advanced degree in Marketing, Business Administration, or a related field preferred
- Minimum 10 years of experience in user acquisition, marketing, creative agency account management, or a related role within the video game industry.
- Demonstrated project management prowess with a keen ability to coordinate cross-functional teams.
- Experience managing external creative agencies and a proven ability to lead in a strategic creative capacity.
- Deep passion for gaming with a robust understanding of mobile gaming trends and consumer behaviors.
- Exceptional analytical, verbal, and written communication skills.
- Strong interpersonal and relationship management skills, capable of nurturing and growing partnerships and team dynamics.
- Self-motivated, results-oriented, and exceedingly organized.
- Comfortable navigating the demands of a fast-paced, evolving work environment
Contractor benefits are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)
Benefits include: Medical, Dental, Vision, 401k.
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
