What are the responsibilities and job description for the Director of Marketing & Brand Strategy - Orlando, FL position at The Monster Group?

The Monster Group - Director of Marketing & Brand Strategy

Are you a creative marketing leader with a passion for branding, product marketing, and B2B strategy ? Do you thrive in a fast-moving environment where bold ideas drive success? If so, we want to talk.

At The Monster Group , we don’t do boring. We create products that stand out, and we market them in a way that makes people take notice. As a leader in premium alternative products and consumer packaged goods (CPG) , we own every step of the process—from R&D to branding, design, and distribution —all within our state-of-the-art, GMP-certified facility in Orlando, FL.

We’re looking for a Director of Marketing & Brand Strategy to take the lead on everything from wholesale sales materials to product promotions, packaging, and trade shows . This role requires a mix of strategic vision and hands-on creativity to ensure our brand continues to stand out.

Who You Are

A B2B marketing expert who understands how to create materials that support sales and drive revenue.
A brand strategist who knows how to shape a product’s identity and bring it to market.
A creative leader who thrives on bold ideas, strong visuals, and compelling messaging.
A fast-moving, hands-on marketer who enjoys working in a high-growth company.
A trade show and event marketing professional who knows how to make a lasting impact.

What You’ll Be Doing

B2B & Sales Marketing – Develop compelling materials, guides, and content to support wholesale, retail, and distribution partners .

Branding & Product Marketing – Oversee brand positioning, product launches, and marketing campaigns that drive visibility and sales.

Creative Direction – Lead the design, copywriting, and content creation for digital, print, and packaging.

Trade Shows & Events – Plan and execute industry events and activations that strengthen relationships and expand market reach.

Public-Facing Marketing – Manage external messaging across social media, email campaigns, and promotional materials .

Campaign Development – Work cross-functionally to execute creative, high-impact marketing initiatives.

What You Bring

B2B & CPG Marketing Experience – You’ve worked in consumer packaged goods (CPG) and understand wholesale and trade marketing .

Creative Leadership – You can oversee branding, messaging, and design while ensuring a consistent and engaging voice.

Trade Show & Event Expertise – You know how to maximize exposure and impact at industry events.

Hands-On Mentality – You’re comfortable rolling up your sleeves and making things happen.

Experience with Visual Branding & Content – You have a strong understanding of design, messaging, and storytelling. Bonus if you’ve worked with Adobe Creative Suite or Canva .

No Degree Required – We value experience, creativity, and results over formal education.

What You’ll Get

Competitive salary with performance-based bonuses

Full benefits package, including medical, dental, vision, and life insurance

401(k) with up to 6% match

Paid time off and holidays

A chance to shape and grow a bold, creative brand

A collaborative, fast-paced environment in Orlando, FL

Ready to Join The Monster Group?

If you’re a marketing leader with B2B experience and a passion for branding, storytelling, and product marketing , apply today and help us take things to the next level.

At The Monster Group, we believe in equal opportunity for all. We welcome and celebrate diversity, ensuring every team member feels valued and empowered.

Apply today and join The Monster Group’s mission to innovate, inspire, and lead.

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Director of Marketing & Brand Strategy - Orlando, FL

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