Performance Marketing Manager (DTC & eCommerce Growth) - Orlando, FL

The Monster Group - Performance Marketing Manager (DTC & eCommerce Growth)

Are you a data-driven marketer with a passion for scaling eCommerce brands through paid media, organic growth, and high-converting funnels?

At The Monster Group, we are more than just a business—we are visionaries. As an international provider of premium alternative products and consumer goods, we set the standard for excellence. Every product we create is meticulously crafted in our state-of-the-art, GMP-certified facility in Orlando, Florida. With full ownership of our R&D, manufacturing, distribution, and marketing, we drive innovation at every level. Guided by pride, passion, and bold vision, The Monster Group continues to exceed expectations with products that elevate consumer experiences.

Now, we’re looking for a high-impact Performance Marketing Manager to lead eCommerce growth initiatives across paid & organic channels—from TikTok, Meta, and Google Ads to high-converting landing pages, funnel optimization, and retention strategies.

Why Join Us?

 High-Growth Opportunity – Lead & scale performance marketing strategies that drive massive revenue growth.

 Full Ownership – Take charge of multi-channel paid acquisition & retention marketing to maximize ROAS, CAC efficiency, and LTV.

 Fast-Paced, Performance-Driven Culture – Be part of a team that values data, creativity, and speed in decision-making.

Key Responsibilities:

Paid Advertising & Media Buying

• Develop, execute, and scale paid campaigns on TikTok, Meta (Facebook/Instagram), Google Ads, Amazon, and programmatic platforms.
• Optimize ad budgets to maximize ROAS while lowering CAC.
• A/B test ad creatives, copy, and landing pages to improve conversion rates and drive high LTV customers.

Organic Growth & Content-Led Marketing

• Build and execute viral TikTok strategies—leveraging UGC, influencer collaborations, and trends to drive organic reach.
• Optimize TikTok Shop & native social commerce opportunities for direct conversions.
• Work with content creators to produce engaging ad creatives and organic campaigns that convert.

Funnel Optimization & CRO

• Develop, test, and optimize high-converting sales funnels for both paid and organic traffic.
• Improve landing pages, checkout flows, and post-purchase strategies to increase AOV and customer retention.
• Implement A/B testing for ad creatives, pricing models, and offers to maximize revenue.

Analytics & Performance Optimization

• Track, analyze, and optimize marketing KPIs (ROAS, CAC, LTV, AOV, CTRs, etc.) to drive scalable revenue growth.
• Use tools like Google Analytics, Looker, and attribution models to refine targeting strategies.
• Provide data-driven insights to improve campaign performance and scale winning products.

What We’re Looking For:

 4-6 years of experience in performance marketing, eCommerce growth, or paid media strategy.

 Proven ability to scale DTC brands through TikTok, Meta, and Google Ads.

 Expertise in Shopify, Klaviyo (or similar email automation tools), and performance-tracking platforms.

 Deep understanding of TikTok marketing (paid & organic) and UGC trends.

 Strong knowledge of funnel optimization, conversion rate optimization (CRO), and retention marketing.

 Hands-on experience with A/B testing, landing page optimization, and creative testing.

 A data-driven mindset with proficiency in analytics tools like Google Analytics, Looker, or similar platforms.

 Comfortable working on-site in Orlando, FL, collaborating with internal teams to drive rapid growth.

What You’ll Gain:

 Competitive salary (negotiable based on experience)  performance bonuses tied to revenue & ROAS goals.

 Career growth opportunities in a rapidly expanding DTC & eCommerce-focused brand.

 Comprehensive benefits, including:

 Medical, Dental, and Vision insurance

 Life insurance

 Paid time off

 401(k) with up to 6% match

 Resources & budget to scale winning strategies and drive exponential growth.

 A high-energy, collaborative team environment in sunny Orlando, Florida!

At The Monster Group, we believe in equal opportunity for all. We welcome and celebrate diversity, ensuring every team member feels valued and empowered.

Are you ready to take your performance marketing expertise to the next level?

Apply today and be part of The Monster Group’s mission to innovate, inspire, and lead.