What are the responsibilities and job description for the Digital Marketing Manager position at The Mullings Group?
Our client is in search of a Digital Marketing Manager to join their team at Asensus Surgical.
Who We Are
At Asensus, we are digitizing the interface between the surgeon and patient to pioneer a new era of Performance-Guided Surgery by unlocking the Clinical Intelligence to enable consistently superior outcomes and a new standard of surgery. Our employees are especially passionate about the work they do and thrive in a collaborative environment that fosters creative solutions to complex problems. The work is challenging, but everyone comes to Asensus looking for a fulfilling career, and that's exactly what they find.
The Role
The Digital Marketing Manager drives the creation, management, and optimization of compelling digital content that supports our mission of advancing Performance-Guided Surgery. This role will play a key part in shaping our digital presence, ensuring consistency in messaging, and engaging key audiences, including surgeons, hospital administrators, and industry stakeholders.
What You'll Do
- Develop and execute a digital content strategy aligned with business goals, focusing on increasing brand awareness, engagement, and lead generation.
- Manage the creation of high-quality content, including photography, videography, website pages, blog posts, case studies, social media, and email marketing campaigns.
- Oversee the develop of multimedia assets to support product education and thought leadership.
- Collaborate with cross-functional teams to ensure content meets business and commercial team needs.
- Analyze performance metrics to measure content effectiveness and adjust strategies accordingly.
- Ensure brand voice, style, and messaging consistency across all digital platforms.
- Manage external agencies and freelancers as needed for content production.
- All other duties as directed.
What You Bring
- Bachelor's degree in Marketing, Communications, or a related field.
- 5 years' experience in digital content creation, strategy, and management.
- Strong writing, editing, and storytelling skills with an ability to tailor content for different platforms and audiences
- Strong grasp of graphic design, video editing, and multimedia content production.
- Data-driven mindset with experience analyzing content performance and making informed recommendations.
Technical Skills
- Photography & Videography: ability to conceptualize , shoot, and edit high-quality video and photo content for multiple platforms, including web, social media, and events. Experience in lighting, composition, and post-production.
- Hands-on Production & Direction: comfortable managing all aspects of video and photo shoots, including scripting, directing, setting up lighting and audio, and post-production editing.
- Storytelling Through Visual Media: skilled at crafting compelling narratives through video and photography, ensuring alignment with Asensus' brand messaging and audience engagement goals.
- Email marketing campaigns and A/B testing subject lines, messaging, and design.
- CMS platform experience (e.g., WordPress), SEO tools, and marketing automation software.
What We Offer
- A culture-driven environment to achieve our mission and deliver remarkable results
- Coworkers committed to collaboration and winning the right way
- Quality products that improve the lives of our customers and patients
- Ability to discover your strengths, follow your passion and find your own rewarding career
- Flexible, engaging work environment
- Competitive benefits package
For more information visit: https://briefs.mullingsgroup.com/position/asensus-surgical-digital-marketing-manager/
