Marketing Specialist

The Marketing Specialist manages and implements tactics in approved marketing plan. The Marketing Specialist is an integral part of the team responsible for supporting overall marketing objectives for the Midwest division and focused on their assigned state, and which interfaces with the division and global priorities of The Nature Conservancy. The Marketing Specialist collaborates with the Associate Director to manage and implement marketing projects/initiatives and manages resources proactively. They work within the framework of positioning, platform, and voice of the organization’s marketing objectives to meet stakeholders’ needs. This position plans, develops and manages content for print and digital channels including—but not limited to—social media, email, website, Google, and newsletters. They work closely with various constituents such as department staff, field offices, program consultants and vendors to manage all phases of projects. They may work within budgets to minimize expenses, maximize revenue, and meet quality control standards. They may use software systems to track and analyze program results, report findings, and work with senior marketing managers to implement strategic recommendations. As the Marketing Specialist, you will: Reach targeted audiences with key messages. Manage day-to-day content planning and production for their assigned state’s content distribution channels including but not limited to the website, Facebook, and Instagram and co-lead the management of and content production for the Midwest Division channels. Organizes, manages, and coordinates diverse projects and activities with many variables. Manage and measure content and campaigns on multiple social media platforms. Update website creates email newsletters, digital invitations, and online outreach campaigns. Support integrated digital advocacy campaigns. Manage online communities on platforms, Use software systems to track, analyze and report web metrics and social media trends. Opportunity to act independently on assigned tasks and projects. May have full opportunity to direct individual projects. Other related duties as assigned. WE'RE LOOKING FOR YOU The ideal candidate will have all or some of these qualifications. If you don’t have all of them, apply anyway and tell us about your skills and experience: Experience in multi-channel social media work, including the development of content calendars and digital strategies, measuring results, and managing paid ads. Experience in CMS, SEO, SEM and Google Analytics/web traffic metrics. A creative background with experience in digital design and creating social media videos. Experience in Michigan’s conservation field and the desire to help convey TNC’s mission to diverse groups. Multi-lingual skills appreciated. Multi-cultural or cross-cultural experience preferred. Knowledge and application of current and evolving trends in marketing. Ability to work independently without requiring detailed management review of general work. Strong organizational skills, attention to detail and project management experience. WHAT YOU'LL BRING Bachelor’s degree in related field and 5 years’ related experience or equivalent combination of education and experience. Experience cultivating and managing client/customer relationships. Experience writing, editing and proofreading. Experience organizing and coordinating multiple projects.

Salary : $67,000 - $73,000